Fashion

Show Off Your Workout Vibes And You Could Star In This New Body Positive Ad Campaign

By Melissa Woodley
10th Aug 2020

Four women dressed in Active Truth activewear.

Hey good lookin’. Yes, you, person who is reading this. We don’t want to interrupt your scrolling but this is a very important message. You are beautiful! Young or old, short or tall, petite or curvy, it still applies to you.

At Urban List, we reckon the definition of beauty is, well, undefined, regardless of size, shape, race, or stage of life, and so to do the crew at Aussie activewear brand, Active Truth.

This Brisbane-baed start-up launched to fill the gap in body-positive performance-based activewear with size-inclusive tights, bike shorts, tees and crops (XS to 3XL or AU 6 to 26) and a whole range of maternity activewear. 

Active Truth is really committed to this idea of beauty without boundaries—in fact, they’re the only Australian activewear brand that doesn’t use photoshopping in their marketing. They like to keep things real and feature their community of strong and fearless women—which is absolutely something we can get behind.

And right now, Active Truth is on the hunt for 10 ultimate babes to star in their next campaign and they're putting the call out to you.

This epic new "customer casting call" will be heroing 2020's ultimate trend: #stayathome activewear style. All you need is yourself and a camera. Just share a snap of how you like to move—whether it’s a weekend hike with mates, an intense HiiT session over Zoom or your favourite running route. 

To enter the customer casting call, fill out this form and submit your photo here

Love high stakes adventuring? What about a yacht cruise at sunset? This directory has you sorted

Image credit: Active Truth

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

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