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Shop Up A Storm At Clothing The Gap’s Epic New Store

By Morgan Reardon
23rd Dec 2020

We’re big, no make that huge fans of the legends at Clothing The Gap, which is why we’re so stoked to share this news with you.

If you’re not familiar, Clothing The Gap is an Aboriginal owned and operated social enterprise and fashion label. As well as launching game-changing campaigns like the Free The Flag movement, elevating First Nations voices and slinging sweet merch, the team commits 100% of their profits to support health promotion activities in Aboriginal communities. 

Yep, it’s not hard to see why we dig them so much.

After a huge year (earlier this month they grabbed the gong for Aboriginal Business of Year at the Dreamtime Awards), the gang have ticked yet another milestone of their already impressive list of achievements—they’ve opened their very first physical shop in Brunswick, Victoria. 

Their new digs were designed and fitted out by OFFICE—a charitable, not-for-profit design and research practice who were also behind the HoMie shop fit out, so you know it’s going to be epic. 

As well as giving you the chance to try on their awesome tees and hats IRL, the new shop features a cyclorama studio (AKA the profesh sets used in photoshoots). There’s also a polaroid camera on hand so you can take snaps in your new gear and start sparking those important conversations with family and friends asap—after all, wearing a piece of Clothing The Gap merch is all about spreading awareness. 

The ceiling of the shop has been totally transformed into a work of art. Inspired by the four Clothing The Gap values to educate, elevate, advocate and motivate, it features designs created by Gunditjmara woman and co-founder of Clothing The Gap, Laura Thompson. Coming alive with LED lighting, you might get a sore neck from staring up at it in wonder, but it’s oh so worth it. 

“We never imagined Clothing The Gap would grow so quickly but, the awareness and support for Aboriginal businesses grew during the Black Lives Matters movement,” says Thompson. 
 
As well as creating a space to celebrate Aborignal culture, it’s also provided important work opportunities.

“We have just employed 12 additional Aboriginal and Torres Strait Islander people to work casually in the shop and distribution centre,” says Thompson. “We are stoked to be a hub of Aboriginal Community employment in Melbourne.”
 
Most importantly, Clothing The Gap wants you to know that the store is welcoming everyone with open arms.

“Our shop is a Blak space and everyone's invited into the space,” she says. “The whole shop experience from the staff, music, artwork, messages, designs and energy is Blak—for Aboriginal people we hope they will feel at home and for our allies the shop could present as a new experience.”
 
While the current range is all ‘Ally Friendly’, Clothing The Gap are releasing their first ‘Mob Only’ piece in their highly anticipated Shades of Deadly range in 2021, so keep your eyes peeled. 
 
Whether you’re a Melbourne local or you’re heading to the city for a holiday, be sure to head into Clothing The Gap at 744 Sydney Rd, Brunswick, pick up a tee and have a yarn.  

During December the shop is open from Tuesday to Friday from 11am. In the new year you can check them out Tuesday to Sunday. For more updates, hit up their Insta here

In the meantime, read all about the Free The Flag movement and see how you can help. 

Image Credit: Clothing The Gap
 

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