Here’s Your First Look At The New Gender Neutral H&M X Eytys Collab

By Albert Cho
17th Dec 2018

Here’s Everything You Need To Know About The New H&M And Eytys Collab

With the New Year approaching, H&M is gifting us something to look forward to in 2019—a fresh collab with fellow Stockholm-based streetwear label Eytys.

Eytys' chunky unisex Angel sneaker took the world by storm in 2018. Released in February, it's been a  favourite for anyone vibing the 90s dad shoe trend this year. 


A post shared by @eytys on

The Eytys x H&M collab features a line of shoes in all textures from chilled out suede, casual cotton canvas to bold leather. There are also jackets and tops in a range of different styles, including timeless nylon denim. But, if you want to go bolder and bigger, faux patent leather is the one to look out for.

The boxy fit makes each and every item in the collection appropriate for anyone, removing the need for gender labels. Look forward to unique colour palattes like bottle green, school bus yellow and beige khaki as well as unique graphics and 2019's print of choice: snakeskin.

Creative Director at Eytys, Max Schiller says that this new collection with H&M is “meant to elevate integrity, attitude and confidence,” which is something we can all get amongst.

The H&M X Eytys Collection is set to hit H&M stores worldwide from 24 January 2019.

The Deets:

  • What: The H&M X Eytys Collection
  • When: 24 January 2019
  • Where: Selected H&M Stores

Image Credit: Supplied 

Get our top stories direct to your inbox.

Get our top stories direct to your inbox.