In the fashion universe, 2018 and 2019 have been great years for revivalism; for living the 90s dad look, chunky sneakers, neon, logomania and bumbags.
They were also great years for cult labels—the rise and rise of these affordable, attainable cool-girl brands and their covetable, collectable accessories has been major. Among superstars like Staud, Jacquemus, Attico, Saks Pots and Aries, there’s one Copenhagen-based label that we absolutely adore: GANNI.
The label is led by husband and wife duo Ditte and Nicolaj Reffstrup, and it's known for sweet, easy-to-wear prints, wrap dresses, cowboy detailing, voluminous knits in pop-bright colours.
And while we’ve been drip-fed parts and pieces of the collection through Net-A-Porter and local legends like Camargue, Mode Sportif, Incu and Tuchuzy—Aussie “GANNI Girls” will now have access to the full collection in all its glory. Yep, the GANNI label website is now shipping Down Under.
From today, you can expect express delivery, free returns and—if you splash out—free shipping on orders over $350. The GANNI website has a whole lot of exclusive styles, which you won't find anywhere else—and right now, they're having an epic mid-season sale too.
So go on, treat yourself and pump up your wardrobe with some of the coolest Scandi style in the world. Start shopping right here.
And while you're here, check out these eight under the radar fashion and streetwear labels.
Image credit: GANNI.