Last night, designer fashion giant Net-A-Porter dropped a brand-new sustainable section. Called "Net Sustain", it features 26 brands and over 500 products—just as a start.
The idea behind the new section is to promote considered, authentic and innovative labels that are championing sustainable standards. Each item in the edit has been carefully vetted to meet one of five key attributes: locally made, considered materials, considered processes, craft and community, and reducing waste.
Expect to find London-based label Mother of Pearl, whose commitment to sustainability includes tractability across its supply chains and sourcing sustainable fibres like organic wool, organic cotton and Tencel. Shop this oversized tee that’s made from organic cotton jersey that’s pesticide free and requires less water to make than the average cotton t-shirt.
Unlike some of Net-A-Porter's hero designer labels (Gucci, Prada, Saint Laurent and The Row, for example), Net Sustain seems to champion fashion that's not only easier on the planet, it's also lighter on your wallet too.
We love Ninety Percent, another London-based brand that vows to distribute a big portion of its profits (90% to be precise) to those involved in creating the clothes and to four charities, and you get to select which cause funds are sent to. Shop this amazing tie-dye stretch Tencel bodysuit for $75 or this fiery orange linen tee for $64.
Net-A-Porter isn’t the first online retailer to develop a sustainable section. You can also shop sustainably-minded fashion on The Iconic through their “Considered” edit. Here you'll find products made using a material or process that is better for humans, animals or the environment, or made by a brand that is positively contributing to the community. Expect to find a solid range of ethical get-up from labels like RM Williams, Nike, Natalie Marie Jewellery and The North Face.
Buy less and choose well. Shop our edit of sustainable slogan t-shirts under $200 right here.
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Image credit: Net-A-Porter.