Hair & Beauty

Stock Up On 5 Of The Coolest Beauty Brands You Can Now Order Online From The Iconic

By Ranyhyn Laine
15th Oct 2020

a variety of napoleon perdis products on a bench

Is there anything we can’t get on THE ICONIC now? We know you probably spend far too much time browsing their virtual shelves already, looking for new activewear, taking advantage of the sales and getting in some self care (or self love…) thanks to their new wellness portal, but now there’s a whole new reason to hit the online shopping giant—their brand new one-stop beauty shop. 

That’s right, you can now order your favourite skincare, makeup, haircare, body, grooming and fragrance brands at the same time as your latest sneakers thanks to THE ICONIC’s new beauty destination. Though they launched with a lineup of over 80 brands, including cult favourites like Napoleon Perdis, Aesop, Dyson, L’Occitane, Foreo and Peppy Co, that’s just the beginning, with plenty more to come.

Even better, if you’re all about sustainability, you can shop for beauty products using THE ICONIC’S Considered filter, which shows you only eco-friendly and sustainable brands, and the site is also fully committed to inclusivity, ensuring there’s every shade of makeup imaginable and stocking genderless beauty brands like CTZN Cosmetics. 

You’ll want to scope out absolutely everything in the new beauty section here, but below are just five of the brands we’re most excited to add to our next ICONIC order. 

Napoleon Perdis 

Do we really need to sing Napoleon Perdis’ praises? We thought not—you’re already obsessed. Now it’s even easier to get your hands on their internationally lauded beauty products, like this Ginger Mattetastic Lipstick that we are utterly obsessed with. 

a dyson hair styler standing on a table


THE ICONIC has your Christmas pressie to yourself all wrapped up thanks to the range of Dyson hair dryers and heat styling tools now in their online catalogue. These are the futuristic looking hair dryers that everyone’s talking about, so significant others/parents/siblings/kids, if you’re reading, this is what to put under the tree for the women in your life this year.

a selection of biologi serums


Biologi’s all-natural, single ingredients serums and oils are taking the beauty world by storm (just check out their latest serum here), so if you haven’t sampled them yet, now’s the time. Start with their Save My Skin Mini Bundle and you’ll have the entire range before you know it.

a heap of grown alchemist masque tubes on top of each other

Grown Alchemist 

Founded by two Australian brothers, Grown Alchemist are fast becoming a cult favourite, thanks to their organic skin and haircare products that combat the effects of ageing—and also just smell and feel uber luxurious. We can’t get enough of their Deep Cleansing Masque and Balancing Toner, but you can scope the whole range here

Butt Naked's skin care kit

Butt Naked 

You’ll want to get naked as soon as your delivery of these body scrubs, face masks and face oils arrive. The plant-based skin and body care brand is all about keeping both your skin and your conscience free, with everything cruelty and palm oil free and Australian made. Get a taste of the brand with one of their Skin Kits, which come with a body scrub, face mask and lip balm. 

Looking for clean beauty brands? Find our favourites here.

Image credit: Supplied, Dyson, Biologi, Grown Alchemist

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

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