Planet

Feel Good About Your Fashion Choices With This Game-Changing New Aussie Start Up

By Morgan Reardon
29th May 2020

two female models, dressed in dreamy long dressed, lean into each other while sitting on the floor.

There’s no denying it, fast fashion is out, and sustainable, conscious threads are where our hearts now lie, which is why we’re a little bit obsessed with not-for-profit fashion house Worn For Good (WFG).

Created by mates Pip Best and Sophie Palmer, WFG aims to reduce waste in the industry by giving new life to designer threads. Basically, they’ve reached out to big name brands, designers and influencers to donate collections or pre-loved items from their wardrobes so you can shop them via their curated collections.

That means you could get your mitts on a pair of pre-loved Balenciaga sneakers or a brand new Zimmerman dress.

We caught up with Sophie, ahead of Worn For Good’s official launch on Monday 1 June to chat all things sustainable and conscious fashion.  

In a nutshell, what is Worn For Good? 

Worn for Good is a for-purpose social enterprise. We believe that together we can reduce waste in the fashion industry by giving new life to designer apparel donated by your favourite fashion heavyweights, designers, brands and the general public. The best part is, we commit 100% of profits to three charity partners (Women’s Community Shelters, Look Good Feel Better and Greening Australia) that improve the lives of vulnerable women and the health of our planet.

Ultimately WFG exists to offer a creative solution to reduce waste in the fashion industry, to promote a circular economy and give back to those who need our help.  We believe that empowering vulnerable women, alongside regenerative solutions for the earth are the two most effective investments that we can make as a community.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Worn for Good (@wornforgood) on

Why is it so important for everyone to have a more conscious, sustainable view of fashion?

When we first had the idea of Worn For Good we did a whole lot of research around waste in the fashion industry.  We were both frightened to learn that as a country we throw out more than 6,000kg of clothing every ten minutes...And it all ends up in landfill. That’s enough jeans and t-shirts to fill an Olympic swimming over 126 times. We want to encourage and inspire a more conscious approach to consuming fashion by changing the way people think about buying clothing.

Are all the brands involved Australian? How did you choose who to partner with?

So far, yes, they’re all Australian. We’ve had some incredible support from both the general public as well as Australian designers, brands and influencers who have reached into their wardrobes, or pulled stock from their collections for our community to shop for a cause. There are many—and hopefully many more—to come as we grow, however a few who have been on board since the beginning are… Fella Swim, St Agni, Natalie Marie Jewellery, Edwina Forest (AJE), Kellie Davies-Geen (Maurie & Eve) and more! 

It's so exciting to receive donations including some incredible vintage finds from Chanel and Isabel Marant, as well as brand new and pre-loved pieces from home grown designers including Zimmerman, Dion Lee, Scanlan & Theodore. We've received beautiful evening dresses that women no longer wear post having children, power suits that were worn to job interviews, Balenciaga sneakers that need a new home, as well as timeless denim and basics that were once loved but felt too good to go to Vinnies.

You’re dropping a new collection every fortnight, what can people expect and how do they purchase? 

Every collection will feature new pieces from a different ambassador, a different brand as well as a special Worn For Good feature edit. Our first collection features Yan Yan Chan, SIR The Label, Matteau and a very timely Working From Home edit. We’ll be sharing the details of our upcoming collections on both Instagram and via an e-newsletter.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Worn for Good (@wornforgood) on

What about price points?

The pricing of items is determined by the garment type, season (past/current), condition (new with tags, sample, seconds, faulty) and current market demand.  We work very closely with brands on pricing requirements, particularly for current season stock to ensure that brand integrity and value is kept across the WFG platform.

How can people/brands get involved that want to support the Worn For Good ethos? 

As a small start-up, we seek to build a community of people who trust in our vision to make meaningful change. There are plenty of ways you can support our efforts. With the help of others, we know Worn for Good can have a far-reaching impact. 

Specifically:

1. Have a browse on our online store and add to cart. It feels good to feel good about shopping!

2. If you are a brand or store and are looking for a way to responsibly manage excess stock, or simply want to donate items, please send us an email. We can save you storage space in your studio or warehouse, and help you achieve greater social and environmental impact.

3. If you’re a kind-hearted individual with a wardrobe full of designer clothing, please get in touch. Email here.

4. If you have a great experience buying something from WFG, we’d love for you to share it on your socials. Our community loves the ‘gram, it’s brought so many great people into our orbit and it’s been the biggest mode of growth for us. 

5. If you like what we are doing and have the capacity to help, please contact us to make a donation to help us grow! With your support, we have grand plans to play a key role in the sustainable fashion movement, whilst reaching our total fundraising target of $50,000 by the end of 2020.

Mark your diaries, the first collection drops Monday 1 June here, and scope out their Insta for uber-cool finds and feel good vibes.

Image Credit: Worn For Good, Sarah Gilmore

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