Hair & Beauty

ghd Is Releasing The World’s First Smart Straightener (And Here’s Where To Get It)

By Marilynn McLachlan - 31 Aug 2018

ghd Is Releasing The World’s First Smart Straightener (And Here’s Where To Get It)

Gorgeous, lush locks are pretty much synonymous with ghd and now things are stepping up a notch with their latest release: the ghd Platinum+.

In a world first, this latest edition is a smart straightener that literally predicts exactly what your hair needs. Say what? Yep, it took scientists and engineers more than five years to build the technology that recognises the thickness of your hair, the selection size and the speed at which you’re styling. Then, it adjusts the power to deliver exactly what you need, quickly.

What this means in numbers is a 20% increase in shine and 70% healthier hair. And like all hair straightening junkies out there, we’re allll about that.

“It’s the ultimate hair styling tool,” says Dr Tim Moore, the ghd Vice President of Smart Devices.

And, we couldn’t agree more. After a fair few tries both curling and straightening, we can confirm that it does what it promises.

Naturally you’ll want to get your hands on this hot little number, which is available in both black and white. You can buy it from next month at ghdhair.com and the best salons.

The Deets:

What: ghd releases the world’s first smart straightener
When: September
Buy it here

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