Ahhh, remember the days when activewear was restricted to the gym or the studio? How did we get along?! Thank God for the athleisure trend, so much more room for bottomless brunch in yoga pants or trackies. Whether you’re actually working out in it or not, if you’re gonna wear your workout gear all the time, it may as well be nice.
Here’s some of the best places to buy luxe activewear in Auckland:
Britomart, Ponsonby & Takapuna
Lululemon’s following has reached cult-level status in recent years and is said to be one of the pioneers of the athleisure trend. For too long, we Kiwis had to pay exorbitant delivery fees for our Lulu fix as the only way to get our paws on a pair of Wunder Unders was to order online. These days, Lululemon has three stores Down Under. A visit to Lululemon is pretty much a spiritual experience—with so much to touch, try on and buy, it’s activewear heaven. Staff at the Lululemon stores are called ‘educators’ and they live up to their name. Ask them anything, they’ll be able to tell you what’s up.
Sylvia Park & Ponsonby
Sister brand to Stirling Sports, Stirling Women was created specifically to provide shoppers with all their athleisure style and activewear needs. Stirling Women has focused on bringing together the best brands to achieve that effortless, sportluxe look we’re all after. This means that they’ve got high end pieces from brands you know and love, such as Adidas and Nike, as well as smaller, more niche activewear brands like Lilybod, Aim’n and PE Nation. The Stirling Women stores are stunning and sleek to create a calm and stressfree shopping experience. And if all that wasn’t enough, they’ve also provided plenty of places for your boo to sit and chill while you try on pair after pair of black, high-waisted, 7/8 leggings—the dream!
Ponsonby & Waiheke Island
For all things ethical, organic and yoga, look no further than WE-AR. Made to inspire and empower the wearer, WE-AR creates beautifully soft lounge and yoga wear. Their focus on natural fibres such as cotton and bamboo will keep you cool and comfortable whether you’re in downward dog or downing waffles at brunch. Their super soft supima cotton tees are so good you might never take it off.
Ponsonby, Newmarket & Takapuna
Superette has some of the nicest threads around and they’ve now added a range of pretty sweet activewear to their stores. Stocking only the best of the best, Superette has a carefully curated selection of pieces from Stella McCartney x Adidas, Nike, PE Nation and The Upside, an Australian brand with some of the most beautiful and unique activewear out there.
People Like Us Active
The authority on active and off duty wear, People Like Us have searched far and wide to bring you a selection of activewear that is both practical and pretty. They stock a number of brands previously unavailable in New Zealand and now exclusively available through their boutiques like Alo Yoga, Tully Lou, Onzie, Clique Fitness and Lilybod. Whatever activity you’re into, whether it’s yoga, lifting weights, hiking or just walking your pup, People Like Us will have something that tickles your fancy.
Smith + Caughey’s
You might think of Smith + Caughey’s as more of a place for your designer cosmetics needs, but they also carry a range of high-end activewear. They’ve got Calvin Klein Performance gear a-plenty, perfect for creating that carelessly cool sporty look we’re all seeking, as well as Puma, Triumph and much more. The best part? Smith + Caughey’s has a great café where you can rest and refuel after wiggling in and out of one too many sports bras.
Nike Britomart Concept Store
Nike’s message of empowerment—Just Do It—has helped turn it into one of the world’s best-loved sports brands. Of course, its sleek, high-quality designs have probably helped too. While it is a global brand, the Nike Britomart store has a very much local focus with Auckland maps gracing the walls. The rest of the walls are covered in racks upon racks of performance-focused gear, offering some of the most innovative collections of Nike’s shoes and clothes. The store has a strong focus on running, but there’s plenty of slick off-duty sportswear for you athleisure lovers too.
Adidas has long been a household name when it comes to activewear, with some of the world’s best athletes endorsing the brand—including the pride of our nation, the All Blacks! The Adidas Britomart store has a comprehensive range of high quality, technologically advanced sportswear and sport-luxe clothing. The staff here really know their stuff and can help you find the activewear that best fits you and your lifestyle. If you’re less of a runner or gym bunny and more of a running-errands-in-my-activewear kind of person, Adidas has got you well looked after with their Adidas Originals streetwear collections.
Well-known and well-loved Australian activewear brand Lorna Jane has launched a flagship store here in Auckland for so we Kiwis can get our hands on some of their high-quality threads too. Lorna Jane has some of the best performance gear on the market to keep you comfortable on the trails, on the mat and in the gym. They’ve also got an insane collection of athleisure items to throw on over your leggings and tank and take you from burpees to brunch.
For the ultimate in athleisure and sport-luxe look no further than Ilabb. They’ve created a range that not only looks good, but stands up to a gruelling workout too. It takes a lot to make high vis look good, but the designers at Ilabb have worked hard to incorporate reflective print, compression and support into a range that’ll have you looking cool and comfortable all day long.
Ponsonby, Newmarket, Onehunga, Takapuna & Sylvia Park
Seed is well known for their feminine and classic styles and this carries through to their range of activewear. Seed’s activewear perfectly fits the sport-luxe brief and will see you through a range of activities, whether you’re chilling on the couch, grabbing a coffee or hitting the gym.
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Image credit: Bruce Mars