After six years of toiling away in the corporate world, he finally started to climb a few rungs up the proverbial ladder, but what does Elroy 4.0 (aka Ross Bird) do? Quits and moves to Byron Bay to focus on making music. Such is the success Elroy 4.0 has been having of late, I don't blame him.
Strong Triple J support over the last few months has had a big influence on this decision. Not to say it wasn't a long time coming, but after being featured on the Unearthed website, having two tracks receive multiple plays on both Triple J and Unearthed, his track Not Too Distant rising to No. 1 on the Unearthed Electronic Chart and just last week providing a mix for and being interviewed on Triple J's Sunday night program Soundlab, the support gave him the confidence needed to light the fire.
Although I don't know how he had any spare time before quitting, this next level of free time will also allow him to continue building his monthly Brisbane club night Bright Future. The night has already hosted heavily buzzed up and coming electronic artists from around Australia and the world at Fortitude Valley club Barsoma and is steadily gaining a dedicated following.
He states that his music is heavily influenced by the environment around him and one can really hear that come through the organic feel of his music. Few are able to convey this feeling using only digital software, yet Elroy 4.0 seems to do it with ease.
Take his track Not Too Distant for example. He samples an acoustic guitar and the achingly beautiful voice of Brisbane singer Luke Mansini to create a dance-inducing instrumental electronic track that still has all the emotiveness of something sieved through the blood, sweat and tears of a conventional band.
This style of organic, emotive electronica is gaining a lot of traction at the moment, with Mount Kimbie's recent tour, The XX selling out their Sydney and Melbourne shows in minutes and Sydney beat-maker Jonti scoring a support slot on world-beater Gotye's massive US tour.
Let's hope Elroy 4.0's environment really does impact on his music, as the idyllic surrounds of Byron Bay will surely evoke some magic for his debut album.