Two Minutes with Brenton Craig

By Kate McCart
28th May 2013

Say hello to Brenton Craig. He's the founder of Hipster Meter.... Haven't heard of it? It's basically an app to scan your level of Indie. If he wasn't a designer by trade, he says he'd be running a black market whisky and cigar cartel. With a new app in the pipeline, it's got something to do with hipsters and Tamagotchis. Interested? 

TUL: Describe in one sentence what you do for work? 
I design stuff as a freelance designer and I teach others how to design stuff at Shillington College.

TUL: What is the best part of your job?
Choosing my own hours and working on projects I enjoy.

TUL: If you weren't working in your current job, what other career path would you choose? 
I would probably run a black market whiskey and cigar cartel, or an actor.

TUL: What is your career highlight (so far)?
Participating in Award School. I still feel like I'm drawing from the things I learnt and the people I met. 

TUL: Tell us about your iPhone app, Hipster Meter? 
It's just a bit of fun - you take a photo or upload a saved photo to scan its level of Indie. Depending on your result, the app will generate a compliment or insult usually centred around an observation or insight into Hipster culture.

TUL: What was the inspiration behind Hipster Meter? 
People saying "you're so hipster" and "check out those hipsters" made me think about how do you even know who's hipster these days?! And that's what would make a cool app!

TUL: Describe your style.
I like minimal, so accessories like watches and belts stand out. All I ever really wear is plain tees or shirts, chinos and suede boots.

TUL: If you were an animal, what would you be? 
A stag for sure, although since watching Game of Thrones maybe a wolf.

TUL: If you could have a super power what would it be?
Teleportation so that I could travel lightly at no expense. I think watching the movie Jumper convinced me of this. I didn't rate the film, but the concept of teleporting around the world was pretty grand.

TUL: The last thing you purchased?
Grey and black spotted socks from Country Road. 

TUL: Best way to spend 50 dollars?
A very late Saturday morning breakfast with my wife.

TUL: And the best way to spend 500 dollars?
Rent haha… 

TUL: I'm listening to…
Caught Me Thinking by Bahamas.

TUL: The best gift that you have ever received?
I did some design for my cousin's band, The Trouble With Templeton and as a thanks he gave me Henri's Walk To Paris. I love Saul Bass illustrations and his general style. The book is probably something I will read to my (eventual) children. 

TUL: The best gift that you have ever given?
I once bought a guy in West End a banana because he asked for some money to buy hot chips. When I asked 'why hot chips?', he said it was the only thing he could eat because he hardly had any teeth. He seemed to enjoy the healthy alternative. 

TUL: What would you request for your last meal on earth?
If it really was my last meal I would probably choose to fast, so that I had a clearer mind and heightened senses. I'm so curious as to what those last moments would be like. So, I guess my last meal would have been the one before that  and it would probably something Italian.

TUL: What does a typical day look like for you?
Gym, catching up on never ending emails or a morning meeting, sketching concepts or finishing off designs, getting lost on design blogs and distracted by reading on Wikipedia, preparing college material and looking out the window and wishing I was in the sun. 

TUL: Favourite city… other than Brisbane?
I'm going to say Melbourne, even though I've only been there twice. If I was to move anywhere else in Australia it would be there.

TUL: 3 places in Brisbane you couldn't live without? 
My bed, top Sushi, and Tippler's Tap.

TUL: Favourite Brisbane coffee spot?
I'm only drinking herbal teas at the moment. It sounds lame, but feels great. Although, Brew has a cool vibe for chatting over tea and coffee. 

TUL: Favourite Brisbane restaurant?
Pony. The food is unreal and the atmosphere and view of the river is really something worth going for. 

TUL: Place for a drink?
Cobbler for the whiskey selection and Sourced Grocer for the ginger, lemon, honey iced brew.

TUL: Biggest Indulgence?
Buying two Ben & Jerry's because you can't decide what flavour you want.

TUL: Latest Brisbane discovery?
Nam Nam. It's home to awesome Vietnamese food.

TUL: What's next for you? Any more apps in the pipeline? 
Yes actually. I've got another app called Hipstagotchi in the works. It's a spin on the old Tamagotchi, but with little pixel hipster characters that constantly require you to ignore or endure them/ I'm thinking about launching it on

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