Fashion

Wear Your Pride On Your Sleeve, IKEA’s Most Iconic Bag Has Had A Rainbow Makeover

By Chloe Sputore
16th Jul 2019

ikea pride bag

Swedish furniture giant IKEA is bringing the smiles today with the launch of its brand new bag, hot on the heels of Pride month.

Featuring a rainbow of colour, the KVANTING bag isn’t just pretty to look at, it carries with it a message of love and acceptance for the LGBT+ community.

Available across all Australian stores, the IKEA family donation scheme will also be throwing $20,000 to ACON, a health organisation championing LGBT+ inclusivity programs.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by mαrtínα (@martinabergamo) on

Advocates for equality, IKEA’s People and Culture Manager Richard Harries says, “We’re proud to celebrate and to support diversity, inclusion and equality, and we’re committed to creating stores and workplaces where LGBT+ Australians feel welcomed, respected and appreciated for who they are.”

If that’s not a good excuse to head to IKEA this weekend, we’re not sure what is.

Image credit: IKEA

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