With Melbourne Spring Fashion Week 2015 on the horizon (it starts on 30th August, folks), we're getting our fashion knowledge game-ready this week. Want to know the best in Melbourne fashion brands to name-check as you take your seat beside the runway? Here are 8 of Melbourne's best up-and-coming fashion labels that are totally FROW-worthy.
Per-Tim, the lovechild of Bernadette Francis and Laura Albee Barton, is an up-and-coming Melbourne fashion label that nails graphic prints, splashing them across everything from t-shirts to doona covers. Everything they release is made here in Melbourne (hurrah!), making them one of the most exciting fashion finds that’s truly supporting the three thousands. Their wrap skirts and dresses are perfect for layering over winter layers or wearing solo in summer, and their t-shirts are easy-going pieces that are covetable sellouts each season. Snap them up now while you can, fashionistas!
Run by the label's namesake, Ingrid Verner, Verner's look is quintessentially Melbourne. The boxy cuts, tailoring and creative use of fabrics including everything from velvet to printed jersey makes for clothing that oozes effortless cool and with a dash of 'don't care' outsider attitude. One of Melbourne's best fashion labels for day-to-night pieces that do something a little different.
Led by two talented Melbourne gals, Amanda Cummings and Kate Reynolds, who began forming the roots of their brand when interning at top London labels Christopher Kane and Christopher Shannon, Pageant combines high-end fashion references with street-smarts. The duo won last year's Tiffany & Co National Designer Award, seeing it propelled onto the world's stage and into some of Melbourne's best fashion boutiques. Expect biker jackets inspired by all-girl Asian bike gangs and bedazzled with Swarovski crystals, sports-luxe trench coats and quilting where you'd least expect it.
#4: FME Apparel
Based in Richmond, FME Apparel is one of Melbourne's best fashion boutiques for top-quality, loose cut classics that will probably outlast your fashionista days. Founder and head designer Maddy Meave's no-nonsense approach to design makes for shapes that are super-easy to wear, cut in cool neutrals and monochrome palettes. When it comes to luxury lounge wear that you can actually wear outside the house too, it doesn't get better than this.
#5: Nixi Killick
Nixi Killick's fashion collections are powerhouses of technicolour patterns and bold prints—thing fashion-forward acid trip and you're probably only half way there! Specialising in digitally printed textiles, her work includes intergalactic bodysuits, bejewelled couture work and a tonne of neon accessories that we can't look at without smiling. Want a Melbourne fashion piece that'll really stand out from the crowd? Call Nixi—we can guarantee she won't disappoint.
#6: Thursday, Sunday
Specialising in hand-crafted denim, cotton and knitwear pieces, Thursday, Sunday is a Moorabbin based label that focuses on organic fabrics and classic styles, creating long-lasting fashion pieces that won’t look dated come next season. The denim pieces are the ones to go for—team their relaxed, drop-crotch cuts with some killer keeps for an evening look, or dress them down with a simple sneaker for day-to-day understated style.
Rouda is the Melbourne fashion label of textile designer Megan McNeill, whose prints have been making waves in the Australian textile scene since her student days at RMIT. Her joyful love for patterns and colours makes for pieces that are fun to look at and even more fun to wear—our go-to for over-sized t-shirts, flared cropped trousers and quirky accessories that are fresh and light-hearted.
What started out as a Melbourne fashion brand making handy neoprene totes is now a fully-fledged label with a host of awesome collaborations on its resume. Witu, run by local ladies Elise Wilken and Natalie Turnbull, makes incredible neoprene goods that combine sports luxe influences with practical shapes. If you’ve got a tonne of stuff you need to schlep around MSFW 2015, this is what you should be carrying it in.
Need more fashion inspiration? Check out 8 Of The Best Statement Earrings for some new season jewellery inspo!