High-end vintage collector, Danielle Goodwin, has recently opened her new store, Hawkeye Vintage, on Greville Street in Prahran. Sourcing pristine vintage designer clothes and accessories from around the world, Danielle has curated a timeless collection that would make any woman weak at the knees.
Tonight is Hawkeye's launch party and, with labels such as Missoni, Versace, Courreges up for sale, who needs any convincing to go?! Having already written our wish lists, we chat to the delightful Danielle about hunting down designer vintage, the history of Hawkeye's newest collection, and her Prahran picks.
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TUL: Tell us about Hawkeye's beginning - where did it all start?
Danielle: I've been a collector for years and accumulated a lot of beautiful things whilst travelling the world. It all started because I had built up such a large collection that I needed to start selling some of it!
TUL: What's the history behind your current collection?
Danielle: The current collection is from a lady names Mary Sipshurt who used to be the buyer for Myer in the '70s. The large shipment of brands such as Missoni, Versace and Pucci were on a ship coming from France while the French were bombing the Pacific Ocean. They detected a bomb on the ship and it got sent away from its destination. By the time the shipment actually arrived in Australia, it was two seasons too late! No one at the time wanted to buy it so Mary did, kept it for all these years, and now I have it.
TUL: Any favourite pieces?
Danielle: There are so many I can't choose one!
TUL: How would you describe your personal style?
Danielle: My style is eclectic and certainly not mainstream. I buy my clothes from overseas and like to mix old with new. I like high-end brands and unique items that are not mass-produced.
Danielle with a beautiful mint-green Courreges cardigan. We want!
TUL: Who is the Hawkeye woman?
Danielle: The Hawkeye woman is anyone aged from early 20's to late 50's and embodies 'chic lady' to 'fashionista Queen'.
TUL: Why do people love vintage clothing so much?
Danielle: I think it's because they know they can find something unique and different. Also I find that my customers prefer the vintage clothing for the manufacturing quality and strong sense of design structure.
TUL: Where are your favourite places in the world to pick up vintage pieces?
Danielle: Paris and Tokyo.
TUL: Why set up shop on Greville Street?
Danielle: I love Greville Street and I want to bring it back to life!
TUL: Favourite places to eat, drink and be merry in Prahran?
Take a trip back to the '70s with this Pucci print shirt.
TUL: What suburb do you call home?
TUL: Any hidden dining or shopping gems in your neighbourhood that you can let us in on?
TUL: Latest Melbourne discovery?
Danielle: Pardon which has the best coffee in the area.
TUL: Best way to spend $50 in Melbourne?
Danielle: St Kilda Sea Baths gym and spa then a cocktail…
This amazing floral print Missoni dress is at the top of our wish list!
TUL: And $500?
Danielle: Collins Street, either on new shoes at Prada, or a new Hermes scarf.
TUL: Hawkeye's launch party is tonight - congrats! What can people expect from the night?
Danielle: There'll be plenty of sparkling wine, socialites and awesome people from Melbourne's fashion crowd. Enjoy live music by DJ Romina, whilst viewing the exclusive collection and purchasing pieces with a 10% discount for tonight only. There will be giveaways too if you spend over a certain amount, so make sure you come on down! (TUL Note - pop in for bubbles & discounts between 6-9pm).
147 Greville Street in Prahran | 0401 932 360
TUL Note: Melbourne-based writer Ella Pleasant is a lover of cheese, wine and all things utterly delectable. The only thing she enjoys more than eating and drinking is boasting about her culinary finds online.
Image Credits: Ella Pleasant