Food & Drink

Melbourne, Get Ready For A Bar-Turned-Game Of Thrones Wonderland

By Sophie Oddo
2nd May 2019

If you’ve clicked on this article, you are a member of 99% of the population that lives and breathes all things Westeros. So, we’re pretty excited to let you know that Crown Melbourne will house Australia’s largest activation showcasing Diageo’s Game of Thrones whisky range.

Not only will globally in-demand products be at the ready for your drinking pleasure, selected venues will also be transformed into Game Of Thrones wonderlands with themed cocktails and three limited-edition sets of the Single Malt Whisky Collection up for grabs.

The Whisky

Taking full advantage of their diverse range of distilleries in Scotland, Diageo has crafted eight distinctive and unique Single Malt Scotch Whiskies, each representative of its local terroir.

Mirroring the unique characteristics of Westeros, the whiskies have taken inspiration from the Seven Kingdoms and been named after the iconic houses of Westeros.

House Stark x Dalwhinnie Winter’s Frost, House Targaryen x Cardhu Gold Reserve, House Lannister x Lagavulin 9 Year Old, and The Night’s Watch x Oban Bay Reserve are just three of the five delicious collabs you can expect. To experience a taste, head on over to Atrium, Lumia, Velvet or Nobu. Plus let’s not forget The White Walker by Johnnie Walker.

The Cocktails

Not only is Crown stocking the mouth-watering range, they’re also making great use of the collection with bespoke cocktails for your sipping pleasure.

There’s six delicious concoctions to choose from, but if we had to pick favourites, we’d be ordering the Night King and Fire & Blood. The Night King is blended with Johnnie Walker’s The White Walker for a ‘deathly’ hue, fruity nodes of Hypnotic and a sour twist with lemon juice and simple syrup.

Meanwhile Fire & Blood is a bitter, sweet and smoky blend of ruby red grapefruit juice, Peter Herring cherry liqueur, Aperol and the smoky flavours of Cardhu Gold Reserve x House Targaryen. Think a new fiery take on the classic Blood & Sand cocktail.

If you want to try them all, we’re certainly not here to judge. Head on over to Atrium Bar, Velvet Bar, Nobu, Lumia Bar, Merrywell Bar and Dining, The Pub, Sports Bar, Jackpot Bar, Groove Bar, Las Vegas Bar or Therapy and Co to get your fix. And be quick, because winter is here.

The Setup

The activation wouldn’t be complete without some epic Game of Thrones theming. Head on down to Atrium Bar to taste test the Single Malt Scotch Whisky Collection and even have your photo taken on the Iron Throne. But be quick, the throne is only on display until 2 May so you won't want to miss out.

Make sure to mosey on over to Velvet Bar and get ready to be transported North of the Wall, with every inch of the venue decked out with the icy vibes of White Walker by Johnnie Walker.

The Prize

If you’ve been wondering how to get your hands on these epic, limited-edition collections, wonder no more. Until 20 May, you have the chance to enter the draw to win one of three

sets of the Game of Thrones Single Malt Whisky Collection. For those playing at home, that

means a mixed dozen pack, valued at a whopping $3,000.

For your chance to win, all you need to do is head down to a participating Crown venue and indulge in any of the Game of Thrones products or cocktails.

The Details:

What: Game of Thrones Whisky Collection x Crown
When: Now until 20 May
Where: Atrium Bar, Velvet Bar, Nobu, Lumia Bar, Merrywell Bar and Dining, The Pub, Sports Bar, Jackpot Bar, Groove Bar, Las Vegas Bar and Therapy and Co.

Editor’s note: This article is sponsored by Crown Melbourne and proudly endorsed by Urban List. Thank you for supporting the sponsors who make Urban List possible. Click here for more information on our editorial policy.

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