Fashion

Shop The Look | Where To Buy MFW Designers In Melbourne

By Sophie Hodges - 30 Aug 2018


Looking to nail your Spring/Summer ’18 wardrobe? You've come to the right place/ We’ve scoured some of this year's Melbourne Fashion Week runways to give you a list of must-see designers. Get in store and check these guys out. You can find them all in our very own CBD.

Here's where to shop the MFW look this spring. 

Opening Town Hall Runway

Camilla and Marc

You’re go-to for timeless, modern pieces, Camilla and Marc offer high-end design and construction with a distinct simplicity. 

Expect: amazing attention to detail. These are pieces you’ll have in your wardrobe for years to come.

Jack London

Taking inspiration from the British and European mods and rockers scene, circa 1960s, Jack London mixes classic tailoring with a signature rock ’n’ roll attitude. 

Expect: short suit jackets with narrow lapels, narrow trousers, anorak parkas, and short collared shirts worn with slim ties. 

Viktoria and Woods

With a strong philosophy towards making sustainable and ethical clothing, Viktoria and Woods have established themselves as a major contemporary brand in the Australian fashion landscape. 

Expect: effortless wardrobe staples, beautiful merino wool jumpers, premium denim, loungewear and some great ready-to-wear pieces. 

Town Hall Runway Two

Dion Lee

Cash to splash? Get down to Dion Lee. Hailing from Sydney, Dion Lee creates beautiful pieces, with OTT sculptural embellishments and architectural silhouettes. 

Expect: just an all 'round cool vibe. Traditional tailoring makes Dion Lee’s pieces functional and fashionable, you can dress them up with a heel or down with a sneaker. 

Town Hall Runway Six

C/meo Collective 

Each C/mero Collective collection revolves around a central theme, often represented through an eye-catching print. They're capsule collections, so they can stand independently from one other. 

Expect: directional prints, premium fabrics and bold silhouettes. 

Town Hall Runway Seven

Alpha60

Classic styles with a sophisticated quirk, Alpha60 now operate 12 boutiques across Australia. Taking inspiration from the arts, these guys have worked with institutions like the NGV and MPavilion. They've even curated garments for MONA (Museum of Old and New Art)

Expect: high quality, attainable pieces with incredible attention to detail.

Town Hall Closing Runway

Incu

A blend of international designers and emerging Australian brands, these guys know how to curate a store. We’re talking COMME des GARCONS, Maison Kitsune and Kenzo.

Expect: innovative, high-fashion, creative pieces with a down-to-earth, inclusive culture.

The Kooples

This high-end French fashion house offers accessible luxury pieces with a cool street edge. Good for both men and women. 

Expect: contemporary pieces with strong personality. It's all about highlighting your unique style. 

Underground Runway One

P.E Nation

Your go-to for fashion-forward functional sportswear pieces, P.E Nation is taking the global street wear scene by storm. 

Expect: comfortable pieces to designed to take you to from the studio to the street.

Kuwaii

Made in Melbourne and known for their intelligently designed clothing and footwear for women, Kuwaii’s beautiful pieces are an alternative to mass-produced fashion. 

Expect: their SS18/19 collection is titled “In Bloom”, inspired by ‘the beauty and melancholy of the natural world’. Probs means florals. 

Image credit: Justin McManus

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