10 Fashion Boutiques We’re Crushing On Right Now

By Tennille Ziegler - 26 Sep 2016

The Auckland fashion boutique scene is booming right now, with some of our favourite designers opening up shop and we couldn’t be happier. There’s nothing quite like browsing through the clothes and trying them on and getting top-notch service. It’s an experience that the old interwebs just can’t give you.

And so, we’ve decided to bring you 10 fashion boutiques that we’re totally crushing on right now and we know you will be too.  


Newmarket and Ponsonby

Lonely label has recently opened its doors to a new home in Newmarket in addition to their Ponsonby store. And, they’re venues are just another reason why we love this brand. We adore the beautiful pale pink concrete walls, steel clothing rails and gold-accented shelves. It feels like a dream land as soon as you step foot inside.

Muse Boutique


A hot spot for Newmarket locals is Muse Boutique, the first of its kind to stock internationally renowned designers. Say goodbye to paying import taxes on your favourite brands, now you can shop them IRL at Muse.


Newmarket, Takapuna, CBD, Ponsonby

For the inner girl within us, RUBY is here to meet all our needs. With four stores around Auckland, including the newly opened Takapuna store, there’s no reason not to visit. The store girls are always a charm and we love finding our Friday—Sunday outfits so we are weekend ready.

Stirling Women

Ponsonby and Sylvia Park

Those of you who are more sports wear aficionados, the recently opened Stirling Women boutique on Ponsonby Road will be your new go-to. Housing a list of our fave sports wear designers, including Nike, Adidas and PE Nation, it’s going to be difficult not to blow your rent in here.



We can’t look past one of our favourite ethical clothing brands, WE’AR. With an environmental policy and producing all organic clothing, they ensure they are looking after the planet while making you look good too. Located on Ponsonby Road, be sure to stop by for some feel good shopping.

Deadly Ponies

Ponsonby and Newmarket

The brand that every girl is seen wearing has a home on Mackelvie Street in Ponsonby, and is now also on Osborne Street in Newmarket; Deadly Ponies. Even if you are just going for a browse before you spend your life savings, the interiors are worth the visit. Designer Liam Bowden brings the aesthetic of Romanian sculptor, Constantin Brancusi into his stores, with his bags resting on towering plinths of geometric shapes.

Kate Sylvester

CBD, Ponsonby and Newmarket

We can’t get enough of Kate Sylvester’s latest collection, we are literally gushing over every item in the range. From floaty floral dresses, to tailored suits and desert hues, there’s no denying we’re breaking our budget this season. Visit your nearest location to add some to your wish list.

Miss Crabb


Always a favourite, Miss Crabb is our go-to for silky numbers, and with party season coming up it’s time to select your favourite for the celebratory season. Miss Crabb also offers a bespoke special order service for the perfect one-off piece. Visit ‘the lounge’ on top of their Ponsonby store. 

Mi Piaci

Multiple locations

For new season shoes look no further than Mi Piaci—this season they have so many amazing shoes we’re finding it difficult to choose! Some of our fave trends include the mule, the flared heel pointed toes.


CBD, Newmarket and Takapuna

We love Huffer in Britomart for its friendly vibes and Free Coffee Friday’s! Who doesn’t love a free coffee, and on a Friday? Head down there and chill with the crew, make some mates and enjoy a good brew.

The Shelter 


We love the concept behind The Shelter, which not only is home to internationally renowned brands but also has a café out in the back of its store. So not only can you shop your heart out, but you can eat your heart out too. 

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