We mean this in a non-creepy way when we ask, what are you wearing?
We bet it’s jeans, and if it’s not, we bet you’ll be wearing jeans at least once this week. Jeans are the most versatile, ubiquitous bit of fashion kit out there, but with ubiquity can come too much choice.
There are plenty of inexpensive bottoms that masquerade as jeans (ahem, jeggings. Get out of here already). Denim evangelists will say that the best jeans are made in Japan, America and the UK, and a mark of quality denim is the selvedge, the sealed edge of fabric that’s the result of a traditional weaving technique.
But where can you buy good quality denim? From selvedge jeans to five-pocket, raw to treated washes and everything in between, we’ve stalked the denim evangelists to find out where they shop.
Supply is a streetwear store that carries a few Japanese brands like Visvim, Neighbourhood and one of the original Japanese denim makers: Edwin. Edwin has been around since 1947, and is known for unmatched fit and excellent craftsmanship. There are no styles for ladies, but stores like Supply are what the boyfriend jeans trend is for.
The folks at Corlection love denim, plain and simple. The shop in Sydney’s CBD carries a big range of Japanese jeans from the extra heavy selvedge denim of Iron Heart to the wild west-inspired styles of Freewheelers & Company, as well as the denim jeans, shirts, skirts, dresses and pretty much denim everything from London’s Warehouse.
Nudie Jeans are designed far away in Sweden, but you don’t need to look far down a Sydney street to see those signature low back pockets on a pair of dark skinny jeans. Social responsibility is important to the company—jeans are made of 100 per cent organic cotton, workers are paid a fair living wage, and there’s a recycling program for used denim. You can find Nudie at their store in Paddington as well as at Maple. If your Nudies need some work done, the designer has a free repair service in Paddington.
Newtown and Balmain
If denim evangelists have a spiritual home, it’s at Maple. At the centre of the storm of shifting trends Maple keeps doing what it’s done since 2003: sell impeccable quality denim. On the men’s side Maple carries Telason from San Francisco as well as UK and Japanese selvedge jeans. For women, Frame, J Brand and Citizens of Humanity are the denim brands of choice.
At Incu, amid the racks of oversized Isabel Marant Etoile coats, and dresses by Equipment, you’ll find a denim offering that’s distinctly European. Men’s and women’s jeans are by A.P.C. from France, Acne from Sweden, Paul Smith from the UK as well as America’s Rag & Bone.
If selvedge or heritage jeans (and their price point) are a bit much for you, look no further than Somedays in Surry Hills. Somedays carries the more reasonably priced Dr Denim, a Swedish brand, as well as Rollas and The Blue Uniform.
Now that your pins are on point, it's time for some new kicks from some of Sydney's best shoe stores.
Image credit: Then Let It Be