LIFEwithBIRD Opens In Sydney

By Katelin Meredith
3rd Nov 2014

Low and behold, LIFEwithBIRD has finally made its way to Sydney. The doors to their first concept store opened over the weekend in Sydney's iconic Strand Arcade, revealing an eclectically designed space highlighting the brand's impeccable taste in, well, everything. It looks like shopping in Sydney is getting better, one store at a time!

The brand's interstate move has been a long awaited one for us Sydneysiders, with LIFEwithBIRD's designer and co-founder Bridget McCall revealing that national expansion was always the next step for this iconic Melbourne-born label. Excited to be apart of the Sydney retail landscape, LIFEwithBIRD already have an established and passionate following in this city.

Teaming up with innovative design firm Wonder, LIFEwithBIRD wanted to create a store which was simply an extension of the brand's aesthetic. With each new store opening, original finishes, textures and functionality are at the centre of LIFEwithBIRD's design plans. The Sydney store incorporates a range of different elements, including gold reflective surfaces, metallic copper mirror finishes and juxtaposed dark charcoal powder coated steel.

Founded in 2002, LIFEwithBIRD began as a bag and leather goods brand, and ten years on their success continues to grow as their loyal following does. With a reputation as a leader in designing modern classics, LIFEwithBIRDS's new store will carry all extensions of the label and collections in entirety. Located on the first floor of the Strand Arcade, get on down and see what all the fuss is about.

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