We all love sporting our favourite local brands—from Aje to Nobody Denim to The Daily Edited, these businesses and many more are the cornerstones of a vibrant and colourful local fashion industry. But like many of us, they haven’t escaped the devastating impact of the COVID-19 crisis. From sudden retail closures to cancelled wholesale orders and empty stores, our local retailers have been hit hard.
That’s why we’re excited to share with you a new initiative all about backing local brands. We Wear Australian, in partnership with the fashion-lovers app Klarna, is encouraging you to put your dollars in the pockets of our designers by offering a slew of special deals and fashionable initiatives over the next few weeks.
But that's not all. Klarna has come to the party to bring you an epic giveaway, shouting 75 lucky people a $1,000 shopping spree each—so if that’s not a reason to start shopping locally, we don’t know what is.
To get amongst it, simply download the app from the App Store or Play Store, sign in to your Klarna account (or create one) and enter the competition via the entry form. It’s that easy. Once you’re done, we say hang around on the app and curate your dream closet in anticipation of those sweet, sweet winnings.
The brainchild behind this movement, Richard Poulson, Co-Founder of Morrison and CEO of new eCommerce environment Showroom-X says, “The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia.”
Some of our favourite brands coming together for this important initiative are the likes of Bassike, Camilla, Matteau, Nobody Denim, R.M.Williams, Sir The Label, Ten Pieces, The Daily Edited, The Upside, We Are Kindred and Wolfgang Scout, with more joining the force on the daily.
And the best part? You’ll also be shopping for a good cause as all participating brands and Klarna are also making a donation to support Dress for Success, who help women getting back into the workforce, and Thread Together, who redistribute excess fabric stock to communities in need.
What: We Wear Australian x Klarna Giveaway
Where: The Klarna app
When: Entries open until June 15
Back our local brands, get around an epic giveaway and shop smarter with Klarna, which lets you browse, shop, and pay later at any online retailer. Hit download here to score intel on the latest collections, deals and offers.
Image Credit: Nobody Denim