AS Colour was born out of demand for a better quality t-shirt. What started as humble beginnings has since burgeoned into a lucrative retail business around New Zealand that fills a very real need in the market: quality, innovative and colourful unbranded t-shirts.
We know that Kiwis love their black, gray and white, but AS Colour responded to the lack of colour creatively with the development of the AS Colourmatic. The machine uses algorithms and outfit analysis to encourage consumers to experiment with alternative colour options. AS Colour is making New Zealand a more colourful country, one t-shirt at a time.