Our Exec Team

Susannah George

Founder

Susannah founded Urban List from her bedroom back in 2011, and through her leadership, we’ve grown to become Australia and New Zealand’s largest independent media brand, moving millions to live their best life. The journey has earned her a whole lot of flight offsets and late-night dining tips, as well as recognition as a national finalist in the Ernst & Young Entrepreneur of the Year Awards, and being named B&T’s Media Woman of The Year (2015) and Entrepreneur of the Year (2016, 2017). Beyond Urban List, Susannah is mother to Xavier and Beatrix; ambassador for The Hunger Project’s Unleashed Women initiative; and a member of Entrepreneurs’ Organisation.
​sgeorge@theurbanlist.com

Ben Naparstek

Chief Executive Officer

Ben joined Urban List as CEO in July 2024, bringing 15 years of experience in media and consumer technology. He has headed up online at SBS, helmed Edelman Digital, and led Amazon’s Audible ANZ content business. Most recently, he led global marketing at fitness tech company Sweat, and served as GM of Finder’s international businesses. Outside of work, Ben is energised by spicy food, CrossFit, and weekend family brunches.
bnaparstek@theurbanlist.com

Jacqui La'Brooy

Chief Commercial Officer

After a decade of leaving her mark on the Melbourne media industry, Jacqui, her husband James and their three-year-old son Justin swapped Melbourne’s grungy city laneways for Sydney’s sunny beach vibes. Jacqui heads up Urban List’s super talented commercial team, a team committed to delivering out of the box creative solutions and impeccable client service. With an expansive career across TV, print and digital, Jacqui has built a reputation for her ability to lead with compassion, build relationships and culture, and drive exceptional growth for her team and clients. In her down time, you’ll find Jacqui obsessing over the next hot spot to dine or travel to, probably while constructing an epic platter, jumping over toy dinosaurs and sipping on one too many Chablis.
jlabrooy@theurbanlist.com

Alex Dickinson

Head of Content

Alex joined Urban List in October 2024, bringing 15 years of global experience in the media and tech space. Following leadership roles at the New York Post and Bloomberg, Alex was named Executive Managing Editor at the former Gizmodo Media Group in New York, helping to grow titles including Gizmodo, Lifehacker, and Kotaku to a combined monthly audience of over 100 million. Following a Nieman Fellowship at Harvard University, he joined The Code Company, where he worked with media companies across the globe looking to build exciting new technology for their businesses. When he’s not living and breathing all things content and tech, Alex is on his bike on the hunt for the hidden gems of his new hometown of Melbourne.