At first thought, Father Rabbit could be described as a homewares store. On second thought, it is so much more. Entering the door at Mt Eden's BLOC, is like falling down the rabbit hole into a world of organisation and modernity. Father Rabbit provides a range of organisational tools, kitchen necessities, home niceties, tiny clothes for those tiny humans in your life, and a never-ending array of items that you ‘need’ to purchase for your home. Immediately.