In the heart of Byron Bay, where sun-kissed beaches meet lush hinterland, a new haven of luxury has emerged—Swell Hotel. This boutique accommodation is redefining the concept of coastal hospitality, offering guests a bohemian escape that's equal parts indulgence and relaxation.
Featuring 16 one-of-a-kind, custom-designed suites, retro ‘70s-inspired architecture is juxtaposed by modern luxe furnishings. Taking the bones of an iconic motorside lodge, Swell Hotel embodies distinctive design and architectural considerations—interiors are a moody interplay of tone and light, where organic, earthy colour palettes meld with textured woods and sumptuous velvets.
Each room embodies a different palette, from sage green to warm rust to dusty pink— truly a visual feast for the senses. Swell is also adults-only; pair that with the cloud-soft beds and lavishly oversized bathrobes, and you're in for an exquisite sleep, we promise.
Image Credit: Swell Hotel | Andy Macpherson
Renowned Byron-based interior designer Nyree Mackenzie has curated a space that pays homage to Byron Bay's eclectic culture, with all elements thoughtfully sourced or custom-designed by local artisans. From the arched, custom-made velvet bedheads to the hand-carved wooden side tables and onyx stone lights, every aspect of Swell is a moment unto itself.
Immaculate interiors meld seamlessly into lush tropical gardens with an enchanting retro caravan, while a marble-tiled pool with bamboo umbrellas neighbours a bar serving small batched cocktails and organic wines.
Image Credit: Swell Hotel | Instagram
But Swell is much more than just a pretty face—it's a sanctuary where sophistication meets laid-back coastal vibes. General Manager Sorcha Horgan sums it up perfectly, saying, "The idyllic setting of Byron Bay is the perfect location to combine luxury with relaxation. Swell expands on all of the elements that make Byron great, offering people a sanctuary in the middle of town where they can sink into the Byron lifestyle in whichever way they choose."
Image Credit: Swell Hotel | Andy Macpherson
And sink in you will. Swell Hotel is designed with community, culture, wellness, and sustainability at its core, encouraging guests to unwind and embrace the laid-back spirit of Byron Bay.
Communal spaces tailored for socialising beckon guests to gather and mingle, whether it's over complimentary retro 88 surfboards, a session in the peaceful infrared sauna and ice bath (set to a chilly 5 degrees, but it's worth it), or a leisurely dip in the Ozone magnesium pool.
Image Credit: Swell Hotel | Jessie Prince
And while you’re quite literally metres from Byron’s burgeoning culinary scene, Swell punches well above its weight with dining. The hotel's beverage and food offerings showcase locally sourced produce and sustainable practices.
Light breakfast dishes like spelt banana bread and sourdough crumpets transition into afternoon delights like Bay Smokehouse fish rillettes and a generous antipasto platter. Soak up deliciously golden moments in the outdoor lounging space with a drink in hand—the signature Bizzaro Spritz cocktail with Aperol and grapefruit soda is sublime.
Image Credit: Swell Hotel | Andy Macpherson
So whether you're lounging on the oversized 70’s velvet sofa in the alfresco lounge area, taking a refreshing dip in the marble-tiled pool, or simply soaking all of it up, Swell Hotel invites you to experience Byron Bay like never before.
It's a place where luxury meets laid-back charm—a place where memories are made and stories are shared. So why wait?
THE DETAILS
Where: 11 Butler St, Byron Bay NSW 2481
Cost: $$$
For more information, click here.
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