Located in a vibing pocket of Mermaid Beach between The Milkman’s Daughter and Alfred’s Apartment, is Substance, an achingly cool boutique stocked with lust-worthy pieces.
The carefully curated collection is exclusive yet accessible with price points that fit everyone’s budget. Here you’ll find everything from stunning cocktail dresses and playful jumpsuits to relaxed weekend wear and quirky logo tees. In short, you’ll want to buy everything you lay your eyes on, so we recommend you visit on pay day.
The team at Substance are all about supporting Aussie fashion with the latest pieces from the likes of Shona Joy, Thurley, We Are Kindred, Rare Muse and Suboo gracing the boutique’s racks. There’s also leather bags, delicate jewellery and homewares.
The interior is just as cool as the clothing, with polished concrete floors, white-washed walls, copper piping and a chill out area that you can hang out in while you and your mates take turns putting on a fashion show. Yea, we didn’t want to leave either.
Image Credit: Hayley Williamson for The Urban List