With a maelstrom of froyo bars and gelaterias already vying for Melbourne's attention, you might roll your eyes at another foray into the icy swirl. Hit the snooze button on that sh*t, right?
Thanks to the couple spearheading Jay’s Yogurt, frozen yoghurt is getting a serious facelift. And we've got the inside scoop. The idea was born on a sojourn in Israel, where Jay recalls indulging in a frozen yogurt blend that was unparalleled. The basic premise? Make your mix, your way. Choose your ingredients and watch them move from bench to blender to that guiltless first bite. Essentially, this Middle Eastern yog bar was turning hot and hangry passers-by into the ultimate froyo DJs.
For years, Jay has toured Melbs in a clean dessert haven on wheels with his freelance truck and cart service. Attendees of weddings, launch parties and other fun shindigs have been rejoicing ever since.
Now, Jay’s Yogurt is bringing their ingenious method to the streets with a bricks-and-mortar fixture on Swan St. Jay’s is appropriately swathed in shades of dessert pastels. An exposed brick feature wall is doused in Persian floss pink, off-setting yogurt machines dressed in bold shades of teal. Customers will commence a sort of froyo-making relay, guided by the instructional decals on the store’s perimeter.
Grab your cup, choose your frozen treats and deliver them to one of the yogurt maestros. The next step is pivotal: you can opt for a regular, non-homogenised yogurt base, or go for the vegan option. Both are equally tasty, and everyone’s kept happy.
Watch your ingredients turn into froyo before your eyes. This process takes a whole five gruelling seconds of patience. Aaaand you just drooled a little. Hang tight and start plotting your toppings, forecasting a performance from your inner Salt Bae. That 90-degree arm better be activated and ready to sprinkle.
All that’s left is to get spooning. You’ll leave Jay’s with a sense of achievement, as for once you’ve adhered to froyo stint visions of fruity, goji-showered concoctions. Absolutely no regrets. Vive la Froyo Revolution!
Image credit: Jenna Fahey-White