Hair & Beauty

Cult Curl-Care Brand Bread Has Finally Launched In New Zealand

By Jessica Best
21st Apr 2021

woman holding bread packaging

If the words co-wash, diffuser and curl pattern mean nada to you—step aside.

Bread is the cult curl-care gamechanger for anyone with textured hair and it’s made some serious headway (pun intended) on embracing your natural hair for what it is front. It’s become a new gateway to changing the way hair products and essentials are marketed, notoriously steering away from phrases like “anti-frizz”.

products of bread beauty supply

Founded by Maeva Heim, the idea behind Bread is that your hair is beautiful whether it’s fuzzy, puffy, big, small, poofy, coily, bouncy, loose—you name it and that’s a mantra we can absolutely back.

If you’ve never heard of Bread before, your wash day and hair care routine is about to get a whole lot more simple. The go-to here is a wash-day kit (suitable for all hair types) packed with a hair-wash, hair mask and hair oil to give your locks all the elasticity. There’s also a dedicated pack for 3a-4c curl types (which looks like tighter curls to coily hair).

You can now shop Bread online in New Zealand and in all Sephora stores in real life.

Now here's exactly what order you should apply your skincare products in.

Image credit: Supplied

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchases.

Get our top stories direct to your inbox.

Get our top stories direct to your inbox.

You May Also Like