If you’re reading this article, chances are you’re a) on a device, b) connected to the internet, and c) know your way around the wonderful World Wide Web. While it’s easy to take these factors for granted, it’s important to realise this isn’t a reality for all. We’ve partnered with Spark Foundation to help level-up your knowledge on digital equity and why it matters to each and every one of us—including you!
1. The Latest Research Builds A Compelling Case
Spark Foundation is the charitable organisation for Spark New Zealand. Its mission? To accelerate digital equity and ensure no New Zealander is left behind in a digital world. It’s an impressive goal and they’re guided by Spark’s kaupapa “Hello Tomorrow” which uses technology as a tool to unlock an Aotearoa that’s full of possibilities. To uncover our potential, they’ve teamed up with economic consulting firm NERA to release an extensive report on the size of the digital equity opportunity in New Zealand. The impressive 26 pages of nitty-gritty research outlines the challenges of digital inclusion and the benefits if we’re all tech-savvy and have access to the digital world.
2. A Staggering One In Five New Zealanders Are Affected
It is estimated that one-in-five New Zealanders don’t have what they need to digitally thrive. This is due to a lack of access, affordability, digital skills, trust, and motivation to get online. Minority groups and marginalised people are at higher risk of being digitally excluded. The longer these one-in-five Kiwis get left behind, the greater the disconnect becomes.
3. The Pandemic Has Played A Part
Aspects of our lives are becoming increasingly digitised. And while a shift to a more online world was already occurring, the Covid pandemic has only accelerated this. As a prime example, you only need to look at the cultural shift of embracing WFH practices. To be able to compete with the changing workforce, it’s paramount to be online.
4. The Internet Is More Than Social Media, It's Social Wins
While we’re every bit a sucker for a Tik Tok scroll, the digital space offers SO much more than this. It allows us to connect with others reducing social isolation (how good is FaceTime with Nan?), learn new skills, and be more productive. Most importantly, an internet connection provides the ability to search and apply for jobs increasing employment, to work or study from home, and to access essential services like healthcare, education, banking and government services. It makes a compelling case and one we’re sure everyone can get behind.
5. The Economic Benefits For Our Country Are Huge
Spark Foundation’s research revealed some staggering numbers. Supporting the more than 130,000 homes without internet to get connected could benefit the economy in Aotearoa by more than $700 million per year–that’s some serious cash.
6. There Are Epic People Doing Epic Things
So, what are the steps to digital inclusion? There are some very cool initiatives across Aotearoa. Recycle A Device (RAD), takes care of your unwanted laptop and diverts it from landfill. They work with schools and community organisations to show students how to refurbish the devices before gifting them to rangatahi (young people) who need them while also reducing e-waste. Take 2 is another social venture on a mission to unlock the potential of people within our justice system. This includes teaching people in prisons skills–such as coding–to help provide employment opportunities on release. These are just two of the partnerships supported by Spark Foundation. Check out the other initiatives here.
7. We’re All For Super-Affordable Broadband
Spark's research revealed that more than 130,000 people across Aotearoa don’t have an internet connection. Access is impacted by affordability and, with rising costs of living, the internet is often forfeited to meet other needs. Skinny Jump combats financial barriers with low-cost prepaid broadband. The oh-so-clever initiative means Kiwis can get online for as little as $5 a month–the cost of a coffee. There are no contracts or credit checks, and the modem comes free of charge. Discover the not-for-profit broadband service here.
8. Together, We Can Thrive
As Troy Bolton taught us, we’re all in this together. The research reveals that digital inclusion creates economic and social benefits that affect us as individuals and as a nation. Ultimately, our country becomes a better place if we ensure no one is left behind in a digital world. Want to understand more? There’s a beautiful and super compelling animation here that likens digital equity to a thriving forest.
We look forward to a future where we’re ALL thriving online. Find out more about Spark Foundation's mission for digital equity here.
Editor’s note: This article is sponsored by Spark Foundation and proudly endorsed by The Urban List. To find out more about who we work with and why read our editorial policy here.
Image: Urban List