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The Labubu Obsession & Where Sydney Stocks Them

Written by:
Urban List Writers
Many Labubus on display, each in a different, playful pose. They are smiling and pulling endearing faces.

The collectable craze is nothing new; think of plush Jellycats and smiling Sonny Angels. Labubus are Sydney’s current excitement–little fanged monsters you may have spotted attached to the purses and backpacks of passersby. 

“I think it’s about the clout but also the joy. Opening a box and not knowing what you’re gonna get is pretty cool. And when you want a specific one and get it? You can’t compare that feeling," Labubu-possessed local collector Doreen Daniel says.

Influencer Doreen Daniel holding a Labubu.Image credit: Doreen Daniel | Supplied

Unless you’re sitting on a gold mine (literally), the 24K gold Labubu will remain a fever dream, but fret not for there are plenty of ways to snag your own pocket-sized monster in Sydney.

Want in on the deets? Here’s how to claim yours in Sydney… without selling a kidney.

What Is A Labubu?

Labubu is the cult-favorite monster elf designed by Kasing Lung for Chinese toy giant Pop Mart for their THE MONSTERS series. These mischievously charming collectibles double as streetwear accessories, often clipped to bags, keys or even styled into high-end fits.

Sold primarily in blind boxes (with the exception of single-sold plushes), each Labubu unveils itself as a surprise, turning every purchase into a thrilling gamble. 

They first exploded on the scene after BLACKPINK’s Lisa was spotted with one in 2024, catapulting them to KAWS-level art-toy prestige. "I was scrolling through TikTok when I started noticing Labubus everywhere—day after day, they kept blowing up. Seeing my favourite influencers, celebrities like Lalisa, and how Asian and K-pop culture embraced them... that's what made me really want one," shared Daniel.

What’s The Cost Of A Labubu In Australia?

Like any hype-worthy collectible, Labubu prices swing wildly depending on rarity—but expect to fork out around $70 AUD for a standard blind box. That said, "standard" doesn’t exist in the resale market, where rare editions, like the 4ft-tall mint-green Labubu that sold for $750,000 AUD in Beijing last month, trade at fine art rates.

At Pop Mart Australia, official prices range from $32 for a basic mini to $1,580 for the Tony Tony Chopper One Piece crossover collab.

Where To Buy A Labubu?

Skip the sketchy resellers, here’s where to cop a legit Labubu without ending up with a Lafufu:

In-Person & In Store

While there are quite a few stores dotted around Sydney that stock these big-smile collectibles, your best bet for a legit Labubu is going through Pop Mart and official Pop Mart distributors.

Pop Mart

Various Locations

Image from Pop Mart Australia's Instagram of a woman model playfully laying on the floor holding a giant Labubu package. Image credit: Pop Mart Australia | Instagram

The official source, stocking everything from blind boxes ($32+) to special editions ($1,500+). With Sydney home to many full-fledged stores, you can also look for their viral yellow robo-shops—vending machines packed with Labubus (and none of the judgment when you buy five in a row).

See more online

Planet Pop World

Haymarket and Burwood

A picture from outside of the Planet Pop World store, with rows of floor to ceiling collectibles visible, and a giant neon sign reading Image credit: Planet Pop World | Instagram

A distributor of many official collectible products, Planet Pop World has Pop Mart items in stock–Labubus are just one of many types decorating the shelves. 

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For Online Shoppers

Pushas

A Labubu smiling and holding a Pushas logo sign.Image credit: Pushas | Website 

Pushas stocks authentic, limited-edition Labubus—from $70 entry-level picks to $2,000+ collector items.

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Main image credit: Planet Pop World | Instagram

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