(S)MER
Contact
Address
124a Roscoe Street
Bondi Beach,
2026 NSW
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Opening Hours
SUN | 10:00am - 6:00pm |
---|---|
MON | 10:00am - 6:00pm |
TUE | 10:00am - 6:00pm |
WED | 10:00am - 6:00pm |
THU | 10:00am - 6:00pm |
FRI | 10:00am - 6:00pm |
SAT | 10:00am - 6:00pm |
The Details
Hunting For
- Beauty
- Gifts
- Men's Fashion
- Women's Fashion
(S)MER is a Sydney-based studio that brings together fragrance and denim under one clear vision: things made with care should feel as good as they look.
Founded by interior stylist Edward Hansen, (S)MER was born as a natural extension of how he sees the world—through design, emotion, and detail. What began as a small-batch perfume label has evolved into a wider creative practice, one that treats design as something to be experienced rather than consumed.
Each perfume is hand-blended in Sydney alongside a Grasse-trained perfumer, combining French technique with local perspective. The scents are built slowly, using citrus, botanicals and woods that shift and settle as they’re worn.
“We bottle memory. Scent that moves with you. Fades into you. Stays with them” Hansen says. It’s a sentiment that defines how every fragrance is made—meant to live on the skin, not just in the bottle.
That same vision carries through to (S)MER’s denim line. The pieces are cut to fit naturally and age over time, developing shape and character with wear. Each release is produced in small runs and designed to build into a lasting wardrobe rather than chase newness.
Just a few steps from Bondi Beach, the (S)MER concept store brings all these ideas into a physical space. Inside, you'll find a calm, tactile environment where scent, sound and material come together—closer to a home or a studio than a storefront.
Expect frenchwashed walls, soft blue ceilings, and denim folded across stone plinths. The central island, a long timber bench, acts as both counter and communal table. There’s no hard sell here, no rush to purchase—you’re encouraged to sit, listen, and take your time.
All of (S)MER’s core products are available here (signature perfumes, candles, home fragrance and hand care) alongside limited denim pieces and store-only releases. With every purchase, $1 goes to Jeans for Genes, supporting research into childhood genetic diseases.