Sneakerboy

The verdict

Chris Kyvetos, the creative mastermind behind the reinvention of luxury stores Harrolds and Assin, has established a new paradigm for 21st century retail with Sneakerboy. Described as an online store that you can walk into, Sneakerboy employs e-commerce technology that allows customers to control their shopping experience, completing their transactions on smartphones and digital devices and having their goods delivered direct to their door, all the while having a physical retail space in which they can browse and try on.

Specialising exclusively in luxury sneakers, Sneakerboy boasts an enormous range with a brand stable including Giuseppe Zanotti, Rick Owens, Balenciaga and Lanvin.

Image credit: Sneakerboy.