We Just Launched U:L 100 With Uber One—Have Your Say And You Could Be Dining On Us
The spotlight hardly ever lands on those in the background—the Aussies behind the scenes with true grit, gusto and creativity pushing culture forward. Like the first-gen chef taking over their family’s tuck shop, or creatives building community-driven experiences from the ground up. We’re all about backing real human stories with lasting impact.
That’s why we’ve just launched the inaugural Urban List 100 in partnership with Uber One Exclusive Tables, to shine a spotlight on the shapers driving what’s new, the voices influencing what’s next, and the people and ideas driving our cities forward.
Since the best recs always come from our culture seekers on the ground, we’re also passing the mic to you. This is your chance to tell us the 10 risk-takers, innovators and community builders who deserve a spot on the U:L 100.
Thanks to Uber One Exclusive Tables, mega prizes are up for grabs when you share your nomination, including free Uber One memberships, restaurant vouchers, official U:L 100 event tickets and a luxe hotel stay.
Keep scrolling for more details on U:L 100 and how to enter to win big.
What Is U:L 100?
In an age of algorithm-driven hype, it’s the small guys powering away in the background that deserve their moment in the spotlight.
Enter U:L 100—a list of 100 Aussie places, faces, and spaces that are moving culture forward and making a mark in their field. Shaped by our category experts, on-the-ground journos and industry research, we're championing Aussies with grit and gusto who are quietly building communities, loudly shifting cultural norms and tirelessly creating experiences that genuinely matter.
What Are The Categories?
To make sure we're covering the full spectrum of Aussie culture, we’ve broken down U:L 100 into five major categories:
Hospo Legends, Presented By Uber One
Local venues delivering seriously good food, genuine hospitality and real value—deeply embedded in their communities and shaping how Australia eats and gathers.
Unique Experiences, Presented By Uber One
One-of-a-kind moments that define how we spend time off the clock—immersive, memorable and culturally resonant long after they end.
Unforgettable Stays
Design-forward hotels, off-grid escapes and character-rich stays that capture the spirit of a place and elevate the travel experience from check-in to check-out.
Musical Innovators
Artists shaping the future of Australia’s live music scene—influencing sound, venues and the next generation of homegrown talent.
Scene Shapers
The leaders, creatives and activists driving meaningful change—amplifying others, sharing the mic and redefining what leadership in culture looks like.
People’s Choice Award
To finalise the cultural index, we’re opening the floor up to our trusted culture seekers to crown their favourites. 10 spots on the U:L 100 are yours to fill with two People’s Choice picks in each of the five categories, bringing the final list to life.
By putting forward your picks, you’re not only recognising the people shaping culture today, you also go in the running to win a huge stack of prizes thanks to Uber One Exclusive Tables.
The Prizes And How To Enter
In collaboration with Uber One Exclusive Tables, 7 prizes are on the table for participants who nominate in the People's Choice category. Simply tell us who we missed and why they deserve a spot on the list in 25 words or less, and you could be in to win a curated U:L 100 prize pack.
The major prize is a luxe overnight stay for two at a hotel, with an experience and dinner at a restaurant named in the U:L 100, plus a 12-month free membership to Uber One and two seats at the Uber One x U:L 100 Event on Thursday 28 May, 2026—valued at over $1K.
Second prize will go to two lucky winners, scoring 12-month membership to Uber One, a $150 voucher to a chosen restaurant on the U:L 100 List in their city, and a $100 Uber voucher. Three runners-up will also take home a 12-month free membership to Uber One and a $100 Uber voucher.
It’s totally up to you how you choose your top picks, but we recommend heading back to your tried-and-true haunts and showing your ‘burbs superstars a bit of love. Enter the competition here.
Plus, you can now lock in priority access to premium reservations at your favourite restaurants by booking a table directly through the Uber Eats app. For more info, visit here.
Editor’s note: This article is sponsored by Uber One and proudly endorsed by The Urban List. To find out more about who we work with and why read our editorial policy here.
Image credit: Supplied.