What do you get when you mix fashion and performance? Let us introduce you to Aje Athletica, an entirely new activewear capsule from Aje that’ll make even those who loathe exercise want to work up a sweat.
With the rise of people still working from home, coupled with random COVID-induced restrictions on dining and outdoor activities, it's no wonder activewear now reigns supreme over pretty much all other things in our wardrobe.
Aje co-founders and best friends, Edwina Forest and Adrian Norris equally recognised the growing desire for more practical and comfortable style, and so, created a collection that places well-being firmly at its core.
“We’ve taken the magic and design DNA of Aje, and cultivated it into a one-of-a-kind, functional and stylish product offering—emphasising performance and wellness above all else,” says Norris.
Catering to all modes of fitness—from cardio to studio, boxing to yoga, pilates to weight-training, as well as off-duty leisurewear, Aje Athletica delivers a playful attitude that’s tough to beat.
The function-orientated lineup includes signature leggings, logo-adorned sweatpants and sweatshirts, sports bras, tees, tanks, socks, and caps, as well as 100% recycled puffer jackets and windbreakers, which have been technically fit and durability verified across all 35 versatile silhouettes.
Much like Aje’s ready-to-wear, the athleticwear capsule is reflective of Australia’s natural landscape in a colour palette of black, white, dune, desert rose, and khaki. Plus, it’s comprised of 70% consciously sourced materials that are recycled, organic and eco-friendly, so you can look good, feel good, and do good!
If you’re ready to embrace high performance and complete comfort, you can scope out the first capsule when it drops on Wednesday 26 May here.
And, if you like what you see, we suggest you watch the Aje Athletica space as rumour has it, a second capsule is slated for September 2021.
For more planet-friendly activewear inspo, check out more of our favourite sustainable activewear labels.
Image credit: Aje
Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.