As soon as you invite a cat or a dog into your life they have a way of quickly becoming a source of comfort, joy, and yes, obsession. It only follows then that you want to ensure your treasured pet is getting the best nutrition possible... but with opaque labelling and confusing ingredients it can be hard to know what they’re consuming. Are the ingredients up to snuff or is it all just cheap filler?
Enter Be Frank, the revolutionary pet food brand that's just arrived at Petstock. This family-owned Aussie business is making it their mission to demystify the science behind pet food with their upfront, honest and traceable products.
Image credit: Be Frank | Facebook
Be Frank works with pet nutritionists and controls the chain; they are one of the few producers who can certify what happens in each step of the process. Using a high-quality blend of proteins and superfoods, Be Frank food goes to the next level of ingredient selection.
Don’t want to take our word for it? Be Frank has a Transparency Tracker tool showing the entire journey of your specific bag of pet food so you can see exactly what they're eating.
Simply enter the batch number on the side of the packet to access comprehensive data of your pet’s food journey, including the ingredients' origin and quality control checks. Check it out here.
With a range of—frankly delicious—flavours for cats and dogs, wet and dry, these game-changing pet foods have now landed exclusively at Petstock. Intrigued? Pick up a bag here.
Image credit: Be Frank | Facebook
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