What feels even better than popping on some super soft, breathable bamboo undies? Knowing that some of the coin you invested in them will go straight to supporting individuals and their families experiencing breast cancer—body feels good, heart feels good.
With the vibrant pink hue being a bit of a giveaway, you’ve probably clued into the fact that this range from Boody is a limited-time collection in support of The McGrath Foundation. And you’d be right. It’s a colour that is as loud and bright as Boody’s support, with 100% of the profits from each item going directly to fund the McGrath Breast Care Nurses who support individuals and their families experiencing breast cancer.
This is Boody’s second year partnering with the McGrath Foundation for Breast Cancer Awareness Month and they have fully committed to the campaign’s ‘go pink’ approach. The collection boasts three of Boody’s best-selling products, including the Shaper Crop Bra, Classic Bikini and Original Boxer all in the unmissable pink hue.
All are available to buy right now but get in quick because they’re only around until the end of October. Boody’s collections are made from planet-friendly bamboo and giving back is a core value for the company—the brand is B Corp Certified (meaning it’s recognised for putting people and the planet before profits).
Keen to get involved in Breast Cancer Awareness Month and add some super comfy undies to your rotation while you’re at it? Head over here for all the details.
Image credit: Boody
Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.