The world’s cheekiest eco-friendly toilet paper brand, Who Gives A Crap, renowned for its unconventional approach to sustainability has embarked on an unexpected venture that we’re here for—non-alcoholic beer.
Teaming up with Aussie non-alcoholic brewers Heaps Normal, they've concocted something truly special—Cheeky IPA, the first limited-edition non-alcoholic beer helping to combat the world's sanitation crisis.
This bold partnership brings together humour, passion, and a refreshing brew, all working towards clean water and sanitation worldwide. Fifty percent of the profits from Cheeky IPA sales will be channelled into not-for-profit organisations dedicated to building toilets, with an additional $1.50 per can donated to WaterAid, a long-term partner of Who Gives A Crap.
Image Credit: Who Gives A Crap | Instagram
Andy Miller, co-founder of Heaps Normal acknowledges the playful element in crafting toilet humour with Who Gives A Crap but stresses that the collaboration is far from a mere gimmick—it's about making a real difference while enjoying a great beer.
But what about the brew itself, you ask? Cheeky IPA is a thirst-quenching West Coast-style IPA brewed in Australia with all the ingredients of an alcoholic beer.
Cheeky IPA is available to order online in convenient four-packs, or you can level up and purchase the ‘Grog and Bog’ bundle or ‘Tinnies and Towels’ bundle, both with a four-pack of Cheeky IPA and rolls of recycled toilet paper or paper towel.
And for those looking to enjoy it beyond home, Cheeky IPA will be available in select bars and bottle shops starting late April.
Consider this your sign to go bottoms up for a better world with Cheeky IPA. Not only will you be enjoying a refreshing bev, but you'll also be supporting a cause that's changing lives, one roll (or can) at a time.
Main image credit: Who Gives A Crap | Supplied