From Olaplex to Kester Black, 2021 has been stacked with fresh opportunities to own a stake in some of the world’s coolest and most culturally powerful start-ups. The latest company to launch an equity crowdfunding campaign is Floraly.
This Aussie direct-to-consumer flower delivery and gifting service is one of our faves—Floraly sources flowers only after you place an order, reducing flower wastage by up to 90% while providing customers with the freshest blooms possible. And it seems the rest of Australia loves them too, with the company seeing an 862% revenue growth in the last twelve months, hitting an annualised run rate of $6 million.
The Floraly crew has an ambitious plan to expand their same-day delivery operations and develop new supporting technologies—and so, they are inviting the public to invest in their next phase of growth.
As well as their mission to make the gift of fresh blooms more sustainable, Floraly stands out in the $1 billion flower industry in Aus because they are tech first. This fundraising aims to build out a tech roadmap that will use predictive machine learning and other efficiency and customisation technologies to change the consumer behaviours that contribute to waste in the first place. Amazing!
“We are on a mission to become Australia’s most loved and sustainable flower gifting company and want to give our customers and community of supporters the opportunity to invest and own a part of a business they believe in, said co-founder and CEO Tristan Sender. "We’re not expecting to do a raise like this again.”
Floraly's expression of interest phase is closing in early October.
More details can be found here.
Image credit: Floraly
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