Loungewear and activewear. The do-it-all fashion trends taking us from WFH to the gym to brunch and beyond is a mainstay of many a wardrobe around the world. And now, there’s an even sweeter reason to stock up on these chameleon threads: sustainable and planet-friendly loungewear and activewear collections are on the up, and we’re totally here for it.
With each passing year, brands all over the world are committing to bigger and better eco goals and ethical practices, so we can get our sweat on and do our bit for the planet at the same time. Finding a ‘fit for the morning workout, the grocery run, and your next Zoom meeting that doesn’t hurt the Earth and looks good? It’s a thing.
Enter Jasmine Alexa, the Melbourne-based brand keeping sustainability at its core while making sure you look and feel your best, whose new "Soleil" collection is everything you want from modern athleisure plus a heavy dose of laidback vacay vibes.
Inspired by 70s beach culture and the sun-kissed aesthetics of Moroccan textiles and Mexican interiors (think rusty, terracotta hues, high-waisted fits, minimalist piping, and loose draping), Soleil pieces blend smoothly between activewear and daywear.
Whether you’re lounging poolside (a la Slim Aarons’ "Acapulco" series, another dreamy source of inspo for Jasmine Alexa) or pursuing more energetic endeavours, the Soleil range lets you get your leisure on without compromising on luxury or ethics.
Don the olive "Follow Through" set for an I-can’t-believe-it’s-not-silk feeling of innovative fabrics like Cupro (made from cotton waste) and Lyocell (rayon made from wood pulp), or an easy-care 100% cotton "Inside Out" tank for simple, timeless style.
Jasmine’s easy-breezy vibes and mindful design practices are a welcome antidote to the go-go-go culture of many activewear-athleisure labels, and with threads this chic, we reckon getting behind these folks is a no-brainer. Plus, most pieces are made right here on home soil in Melbourne, keeping carbon footprints down and the love local.
Shop Jasmine Alexa here.
Image credit: Jasmine Alexa
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