It feels like just yesterday that dopamine dressing was taking up every inch of our feeds—and burning deep into our retinas—with neon colours, bold lines and curves, though due in part to the likes of HBO’s Succession and the following succession of Tik Toks, Reels, and fashion edits, it’s all about quiet luxury, or steal wealth. And one Aussie brand is tapping into the fashion world’s latest ‘core’ without the price tag—Privacy.
They’re based out of Perth, and they’re serving up timeless, luxury basics that’ll stand the test of time…and the cyclical nature of the hype machine.
Bar one or two logo pieces, Privacy is largely unbranded. Their blank, 100% cotton t-shirts come in a range of muted hues that’ll complement any layered fit, meanwhile, their unlabeled sweats and hoodies provide the right amount of warmth as a transeasonal layer, or as a piece under your heavier winter wear.
Adding to the aesthetic with several subtle hits of personality are their cargo pants, which have become somewhat of an if-you-know-you-know piece around Perth. The summer iteration of pant, the cargo short, comes in hot with a lowkey splash of branding along the leg.
The range is diverse enough to bring a little quiet luxury to your life, at home or out in the concrete jungle. The weekend-ready textured shirt comes in an off-white and a muted black; dress it up or down depending on the occasion thanks to the camp collar. Or, those spending a weekend sinking into the couch can slide into a pair of Privacy’s 100% cotton track pants.
Shop Privacy’s full range here.
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Image credit: supplied