The Best Places To Shop For Wedding Dresses Online

By Phoebe Youl
22nd Feb 2023

When it comes to weddings, there’s no longer a right—or wrong —way to say "I Do". However, there is one important thing nearly every wedding requires (apart from your significant other, of course), and that’s your wedding dress. 

If you're planning to browse and shop wedding dresses online, you'll be happy to know that more retailers than ever now include specific bridal edits or capsule collections as part of their everyday offerings. There’s also a handful of dedicated bridal stores and designers that have moved to offer their wedding dress collections online, making them more accessible to a broader range of brides. 

Whether it’s a fashion-forward look you’re after, you need something white to wear in a hurry, or you’d rather the comfort and ease of trying on your potential wedding gown at home, keep reading below for a list of the best places to shop for wedding dresses and wedding accessories online. 


With a dedicated bridal edit, Net-A-Porter is a go-to for brides-to-be. Stocking everything from The Row and Danielle Frankel to Emilia Wickstead, Galvan, and Roksanda, there's something sure to please every type of bride. You can also take advantage of Net-A-Porter's expert in-house fashion consultants if you have any styling or fit-specific questions. Shop here. 


Stocking a vast range of brands, including Jacquemus, Alex Perry, Safiyaa and even Vivienne Westwood, MyTheresa is a great place to start if you're looking for a dress with a difference or want to secure an extra-special designer piece. Shop here. 

Matches Fashion

Matches Fashion doesn't disappoint when it comes to its wedding dress offering. Whether looking at high-end fashion houses such as Valentino, Saint Laurent, and Gucci or independent and boutique brands like Cecilie Bahnsen and Bernadette, you're guaranteed to find the perfect dress. Shop here. 


In typical true-to-form Fashion, Rixo's bridal collection is all about beautiful, timeless styles designed to look just as good now as they will in your old wedding albums. Predominantly made from silk, satin, lace, and sequins, this should be your first port of call if you're looking for a classic dress with a modern twist. Shop here. 

The Iconic

If you're familiar with shopping on The Iconic, you'll already know how seamless the whole experience can be, but you might not realise the retailer has a dedicated edit for brides-to-be. Stocking everything from Rachel Gilbert to Solace London, Arnsdorf, and Third Form, there's a wide variety of styles on offer to suit every type of bride and budget. Shop here. 

The Outnet

While The Outnet is usually our go-to for shopping designer items for a fraction of the price, the retailer also stocks a generous selection of dresses and gowns perfect for wearing on your wedding day. Think everything from Halston to Monique Lhuillier and Jenny Packham at only a fraction of their original retail price. Shop here. 


BHLDN is the home of everything wedding-related at Anthropologie. Stocking various brands, including Jenny Yoo, Watters, Savannah Miller and their own in-house brand, there's something to suit every type of bride and wedding. The brand also offers an in-house virtual consultant service, primed and ready to assist with all your styling concerns. Shop here. 

Vestiaire Collective 

There's no better place to look than Vestiaire Collective for one-of-a-kind items or hard-to-source sold-out pieces. Not only is sourcing your wedding dress second-hand a more eco-conscious option, but it will also ensure a truly unique look. Just be sure to utilise the website's alert functions, so you don't miss out on securing your perfect dress. Shop here. 


Our go-to for sourcing hard-to-find items, it's a no-brainer that FarFetch would be the perfect place to look for a wedding-worthy outfit. Whether you want an elopement-ready dress or a cathedral-worthy gown, stocking everything from Khaite to Miu Miu, you'll be guaranteed to find the perfect dress to wear down the aisle. Shop here. 

Danielle Frankel 

Designer Danielle Frankel's wedding dresses have been seen everywhere - and for good reason. Her unique and fashion-forward bridal designs have helped redefine what we've come to expect from contemporary bridal wear. While her designs are available to shop from several online retailers, her website stocks the complete collection (including accessories), so make sure to visit there first. Shop here. 


Our usual go-to for wedding guest dresses, Reformation also has a dedicated selection of bridal gowns perfect for your big day. With a variety of different styles on offer, from romantic flowy dresses to fitted bodices, there's something to suit everything from backyard weddings through to more formal affairs. Shop here. 

Shona Joy

If you're looking for a minimalist yet feminine dress, you can't go past Shona Joy. Designed in Australia, the brand's bridal range is an affordable and sophisticated option for all brides. Offering everything from full-length dresses to minis, jumpsuits, and bridal separates, you'll be sure to find something to make you feel extra special. Shop here. 

The Own Studio

Handmade in their London atelier, The Own Studio set out to bring a contemporary aesthetic to wedding and evening wear. The brand's signature refined and pared-back silhouettes are the perfect choice for understated brides who want a minimal style that can be worn again post-wedding day. Shop here. 


Designed and made in San Francisco, Kamperette is a bridal brand with a difference. Focused on creating effortlessly chic pieces for the discerning bride, the brand uses only the highest quality materials to craft their interesting and unique bridal silhouettes. Shop here. 


Markarian's online store is making its beautiful designs much more accessible. While the brand follows a more traditional ordering timeline (you'll need to allow 12-16 weeks for ordering and shipping), their unique designs are worth the wait if you have the time to spare. Shop here. 


The perfect choice for relaxed nuptials, beachside weddings and casual elopements, Dissh's capsule wedding collection has cool-bride written all over it. Designed predominantly from comfortable linen and satin, the bridal line is the perfect option for modern brides everywhere. Shop here. 

Rachel Gilbert

Founded in 2007, Australian designer Rachel Gilbert has been designing dresses women want to wear for over a decade. Her bridal collection revolves around expertly tailored gowns that will bring an edge of sophistication and timeless elegance to any modern bride's wedding day look. Shop here. 

Rebecca Vallance 

Designed to highlight your unique beauty, Rebecca Vallance's bridal capsule collection includes everything from stunning ball gowns and sleek modern wedding dresses to playful and fun minis. This wide selection of styles ensures a dress to suit every type of bride and occasion. Shop here. 

Self Portrait 

Designed in London, Self Portraits bridal collection is the perfect choice for contemporary brides. Covering everything from more whimsical and romantic styles to structured, statement-making silhouettes, every piece in their wedding collection hits the right balance of modernity and femininity. Shop here. 

Blanc Wear

Inspired by old Vogue editorials, each dress created by Blanc Wear is designed for the modern woman. With a focus on elegant and unique bridal wear, the brand's collections are all entirely handmade in Amsterdam, with the finest fabrics sourced from France. Shop here. 

Moda Operandi 

If you'd prefer a fashion-forward look and don't mind pre-ordering, we'd recommend bookmarking Moda Operandi. Their trunk show collections showcase the latest and greatest designs straight from the runways, ensuring you'll get your hands on a truly unique and special dress before anyone else has the chance to wear it. Shop here. 

Got the gown? Now check out the best bridal shoes to shop in 2023.

Image credit: Net-A-Porter | The Own Studio | Self Portrait

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

Get our top stories direct to your inbox.

Get our top stories direct to your inbox.