Three's A Trend

The annual event when the world’s biggest, freshest and best beauty brands come together in New York City for one mammoth weekend to celebrate all things beauty, Beautycon is a cult movement just as much as it is a ‘trade’ event.

As well as creating irreversible damage to our planet, pollutants in the air such as cigarette smoke, smog, fire burn off and car emissions can all contribute to congesting our skin and ultimately, accelerate the ageing process. Yikes. 

While we're only just digging our teeth into Pre-Fall trends, New York Fashion Week Autumn/Winter '19 has hit, and with it brings all the newness we're about to see everywhere. While glitter, neon splashes and maxed-out 90s grunge have all carried over from SS '19, it was the emerging hair and nail decorative looks that had everyone talking in NYC.

The 2019 iteration of the barrette is pure decoration: think oversized, glittering and stacked to the max vs practical, and minimalistic. The more the merrier.

It’s not news to us that the beauty industry has been lagging in actioning the drastic change in consumer attitudes to single use plastics. But with the conversation surrounding zero waste alternatives reaching fever pitch, the conscious collective focus is now on the fashion and beauty industries to follow suit and make sweeping reforms to the way they produce and sell their products.

Shimmering silvers, flashes of neon accessories and holographic highlighters are refining our palettes and these three fashion mavericks are shifting our obsession into second gear.

Arguably the must-have wellness ingredient of 2018, Cannabidiol, or CBD (a compound found in cannabis), has been making a lot of noise in the beauty industry. And it’s only set to intensify in 2019.

Hailey, Bella and Kylie lead the charge.

Baes and besties to like-minded lovers alike were all about sartorial sharing at LA’s famed ComplexCon 2018. One of the largest summits of its kind in the world (and the brainchild of achingly cool lifestyle giant, Complex) this is the place to get a sneak peek on what’s new and trend-worthy (read: everything you’re about to see blowing up your Insta thread).

The home of progressive skincare products and the addictive sounds of K-Pop, Korea is leading the way when it comes to the latest hair trends. While the runways at the S/S19 Hera Seoul Fashion Week were hot with edgy designs, it was the city’s influencers and their bold street style that caught our attention.

It may be approaching summer over here but think of those poor souls up in the northern hemisphere for a second. Nothing but dull, dreary skies for the foreseeable and only the promise of their local café serving up pumpkin spice lattes for comfort. It’s little wonder the pumpkin spice obsession has spilt (literally) over from hot beverages to beauty (?).