Top Up Your Wardrobe Staples With The Iconic’s Affordable Must-Own Labels

By Sammy Preston
22nd Jun 2021

A model wearing The Iconic owned brands in front of a green garage door.

When it comes to wardrobe staples and key seasonal pieces—no doubt THE ICONIC is one of your one-stop shops.

As well as pages (and pages) of sweet styles and that supremely convenient same-day shipping option, these guys have spent years building up a raft of in-house brands that serve all your style needs, and—best part—they don’t break the bank either.

If you’re a regular at THE ICONIC, you’re probably already familiar with these staple labels. Atmos & Here is packed with simplified pieces in on-trend cuts—like balloon sleeve knits and fuzzy teddy coats. Then, there’s Dazie. A stylish but fun size-inclusive brand that pairs slick black boots and blazers with candy shades (we love this bubble gum pink oversized button-up shirt).

SPURR has your toes sorted with anything and everything from thigh-high boots to strappy sandals, loafers, and fluffy slippers. As its name suggests, Staple Superior is a go-to for guys looking to fill up their wardrobe with office-friendly but also weekend-worthy leather goods, jeans, chinos, button-ups, and more.

AERE also has weekend vibes sewn in, but this time with a more minimalist approach and a more sustainable focus, using Leather Working Group certified leather. Finally, for those annoying but necessary mask restrictions still popping up around the country, there’s H-WOOD with a range of fashion face masks in cute patterns.

Keen to top up your wardrobe staples? Right now, Urban List readers can cop a big 25% off all of THE ICONIC's in-house labels with the code URBAN25OB. The code is valid for purchases over $150 and only until this Sunday 27 June at 11.59pm. 

Head over here to shop.  

While you're here, check out this list of the best EOFY and end-of-season sales. 

Image credit: The Iconic

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

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