Everyone always talks about how much of our life we spend sleeping, commuting and working, but no one ever really talks about how long we spend on the toot. Which is totally fair. This daily visit collectively agreed up to not be spoken about on the reg is precious private time to take a moment and contemplate life.
One thing on our minds more and more when we hear the call of nature is, well, the state of nature. With the planet front of mind, Who Gives A Crap has launched its first-ever photographed, limited edition collection of bamboo toilet paper.
The collection, ‘Earth: A Limited Edition,’ combines the necessities of your bathroom visits with Who Gives A Crap’s mission to reduce the number of trees cut down around the world every day—a whopping 1.9 million. Every. Day. That’s the same amount of land as 45 Sydney Opera Houses, which is unfathomable.
Featuring 24 different wrappers that have been captured by well-known photographers such as Florian Ledoux, Melissa Groo, and NatGeo’s Photo Ark founder Joel Sartore, the limited edition lineup encourages people to appreciate our one and only planet, and take in its beauty—while making some pretty good artwork to gaze at in the bathroom
The back of the rolls features “care instructions” - actionable suggestions you can get around to help keep the Earth in mint condition. Plus, Who Gives A Crap donates 50% of its profits to fund clean water and sanitation projects around the world. So, you can chip away at your eco-warrior status simply by topping up your toot roll.
To order your first box of 100% bamboo toilet paper straight to your door and check out the new collection, head over here.
Image credit: Who Gives A Crap
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