Relative newcomer to the Melbourne fashion game, búl in Fitzroy is a minimalist's new best friend. With a focus on quality natural fabrics, each collection draws inspiration from a unique coastal location. búl pieces are unfussy, modern wardrobe essentials, with a feel that is distinctly 'Melbourne'. When the designer (Virginia Martin) has a background that includes interning at Proenza Schouler, you know you're looking at no fashion flash-in-the-pan. Clever fashion for the understated Melbourne woman.