Champion

The Verdict

Our streetwear prayers have been answered—Australia’s first Champion store now resides at Chadstone.

Champion has dominated the all-American athletic wear since 1919, and have continued to reimagine and reinvent styles to adapt to the ever-changing streetwear market. Champion has established itself as a true all-rounder, the products can be taken from the gym to the field, studio or the street.

Champion created the very first hooded sweat, invested the reversible tee and developed the first supporting jogging bra (thanks guys), and have continued to innovate. At the Chadstone store, you have access to their iconic Reverse Weave collection, which was pioneered and patented by Champion.

The Chadstone store also houses their highly coveted footwear line alongside their latest apparel collections, and in an Australian first, the store will offer customisation. The service allows customers to select a piece of apparel and personalise it with some of Champion's famous patches.

The store itself has a minimalist floor, with the concrete floors and timber shelves juxtaposing the bold Champion designs. The store also features a tailored Champion x Chadstone installation from vintage-inspired signage artist, TJ Guzzardi.

Image credit: Champion