ELK | Preston
Local label ELK prides itself on contemporary accessories, hand-crafted leather goods, and stunning original footwear. So it should, because this is some seriously cool stuff.
ELK was established back in 2004, and their Preston store has become a bit of a boutique Nirvana: impeccably styled collections, artfully displayed on timber racks, the odd suede armchair and casual winter throw breaking up the décor. Add quality fashion and you truly have something pretty special tucked away in the north of Melbourne.
Founders Marnie and Adam have an incredible passion for Australian fashion, and they go to great effort to source raw materials from all over the country. A lot of the inspiration comes from art, music and vintage design...with a playful, luxe edge.
If you’re in need of a statement necklace (sole timber jewellery) for your bestie’s bday, or a quality hand-made leather clutch, then ELK is your spot. Their footwear selection and trans-seasonal fashion pieces are spot-on too. The even have a “Mr ELK” section, for all the boyfriends dragged to Preston against their will.
Best of all they have strong ethical sourcing. They visit all their manufacturers numerous times a year to ensure working conditions are up to scratch. It’s a nice touch, and going by their success over the last decade, Melbourne agrees.
Image credit: ELK