G.McBean Family Butcher

The Verdict

The butcher shop of Gary’s Meat has been within the family for five generations, now with the addition of daughter Ash, the beloved Prahran Market shop has taken on the new of moniker of G.McBean Family Butcher.

Under this new brand, Gary and his apprentice butcher, Ash are taking their family legacy to a larger location within the same aisle at the Prahran Market. Securing the same spot as Gary’s father’s butcher shop that first opened in 1984, the premise holds sentimental value to the McBean family butcher tradition.

Throughout its long history, the butcher shop has seen various additions, from introducing marinated meats in the 90s to offering free-range meats in the 2000s. The latest development is no exception, featuring a greater selection of expertly dry-aged, smoked and, cooked meats—all showcasing high-quality and ethically sourced meats.

While Gary’s dedication to innovation has garnered a loyal customer base within the market, it has also earned him esteemed clientele from some of Melbourne’s finest restaurants including Attica as well as strong connections within the culinary industry’s upper echelons. 

Using their very own products, Gary and his team are serving up regularly changing fresh sandwiches, comforting lamb curries, family pies, hefty porchetta rolls and hot dogs—reminiscent of those from the school canteen. Elevating the butcher-stop experience, G. McBean is offering charcuterie boards in the courtyard and has secured a liquor license for wine tastings.

Having been designed by Bergman and Co (Orrong Hotel, Studio Amaro & Chancery Lane), this butcher stands apart with textured dark green wall tiles, refined brass trims and marble flooring, presenting itself as one of the most refined yet welcoming boutique butchers you’ll find.

The elegance does not compromise the customer experience, with a convenient step into the front counter that evokes memories of childhood visits to the butcher, reaching up for slices of sandwich meat—a testament to the family-centred experience.

Image credit: Pete Dillon (supplied)

---