Heads up, Chocoholics, there’s a new kid on the block. And this one’s from Belgium.
European chocolate kings Godiva have opened their first ever Melbourne store in Emporium, just in time for Christmas. And this isn’t just another retail space—it’s a ground-breaking concept store, a first for the international brand. Part boutique, part cafe, all chocolate.
The idea is to bring together all the iconic Godiva experiences and products under one very indulgent roof. The Gold Discovery Collection gift boxes (you would have seen these around on Insta), Truffes Legendaires, Super Premium G Bars, the single sachet cookie collection, Godiva Pearls, daily fresh choc-dipped strawberries, double choc ice-cream, Godiva Chocolixir and a hot chocolate that should be illegal in some states it’s so good.
If you haven’t heard of Godiva, they’ve been around since 1926, when the first store opened in Brussels. They’re the official chocolatier to the royal court of Belgium, and you can get them in nearly 100 countries around the world. Finally, we can now add Melbourne to that list.
Follow your nose to Level 1 in Emporium. You’ll soon spot the new cafe space.