Mejuri

THE VERDICT

If you’re anything like us, you’ve been quietly adding Mejuri pieces to your cart for years, just wishing you could try them on in person. Well, good news: Melbourne has finally caught up. 

Mejuri, the Canadian fine jewellery brand with a cult North American following, has opened its first Melbourne boutique at Emporium. It marks just the second Australian location since the brand’s establishment in 2015, and the space feels appropriately special.

The appeal of Mejuri is simple: fine jewellery designed for everyday wear, at price points that don’t require a milestone birthday or anniversary to justify. With a chokehold on the millennial and gen Z market, the brand uses responsibly sourced materials and has played a key part in repositioning jewellery as a category that women can buy for themselves—because really, you don’t need to wait for someone to buy you that diamond.

The Emporium boutique beautifully translates this ethos into a gallery-like space that features warm neutrals, natural stone finishes, a marble display island in the centre of the store, and sculptural pendant lighting that lets the craftsmanship do the talking. The store also houses Mejuri’s signature piercing studio; an intimate space that offers a personalised in-store piercing experience, so you can build a stack that’s unique to you. 

For anyone already familiar with Mejuri, you’re in for a real treat with this first Melbourne store. And for the uninitiated, now you can head into the city to check out the pieces for yourself. 

Imagery: Supplied