The 60s and 70s were very good to Jimi and Zoe Paul, the husband and wife team behind Bali-based label Mister Zimi. There’s a definite ‘groovy’ streak running through the brand, with playful florals and big block colours evoking a time when everyone looked effortlessly awesome and the avocado was the height of haute cuisine.
Mister Zimi started back in 2007 and has grown its bricks and mortar business to three stores in Melbourne, the latest of which just landed on the bustling Chapel St strip. Basically, prints rule at Zimi. If you’re a long-time Gorman fan but are tired of seeing the same pieces everywhere, this could be your new home. Head in-store to check out the colourful range of jumpsuits, dresses, and tops–guaranteed to pep up any drab winter wardrobe–or plan ahead and grab a striking geographic one-piece for the beach. Whatever else happens, you won’t be fading into the background.
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